“…These factors are both of a personal and contextual nature. Among the former, it has been observed that women tend to use helmets more than men (Ledesma, Peltzer, Po o, & Cremonte, 2010;Papadakaki et al, 2013;Skalkidou et al, 1999), that drivers use helmets more than passengers (Ackaah & Afukaar, 2010;Bachani et al, 2012;Ledesma et al, 2010), and that comfort, aesthetic reasons and peer pressure influence helmetuse decisions (Conrad, Bradshaw, Lamsudin, Kasniyah, & Costello, 1996;Germeni, Lionis, Davou, & Petridou, 2009;Zamani-Alavijeh et al, 2011).…”