2018
DOI: 10.1111/jpet.12332
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Price and quantity competition in an asymmetric duopoly with licensing

Abstract: By introducing licensing, this study reconsiders the relative dominance of price‐ and quantity‐setting strategies in an asymmetric duopoly. It shows that if the initial cost difference is small or the goods are close substitutes, then both firms will prefer the quantity strategy. Conversely, for the other cases, heterogeneous‐strategy equilibrium will appear, under which the low‐cost firm will choose a price strategy and the high‐cost firm will choose a quantity strategy. With an endogenous mode of market comp… Show more

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Cited by 9 publications
(5 citation statements)
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“…Assume that firm 1 engage in CSR activities. In other words, not only firm 1 concerns its profit, but it also concerns its consumers and the damage it causes to the environment (Goering, 2012(Goering, , 2014Fanti & Buccella, 2017, 2018Ouchida, 2019;Fukuda & Ouchida, 2020). Hence, firm 1's objective function can be described as:…”
Section: Methodsmentioning
confidence: 99%
See 1 more Smart Citation
“…Assume that firm 1 engage in CSR activities. In other words, not only firm 1 concerns its profit, but it also concerns its consumers and the damage it causes to the environment (Goering, 2012(Goering, , 2014Fanti & Buccella, 2017, 2018Ouchida, 2019;Fukuda & Ouchida, 2020). Hence, firm 1's objective function can be described as:…”
Section: Methodsmentioning
confidence: 99%
“…One of the related streams concentrates on different approaches to the licensing of technology. A variety of market structures, competitive models, and information structure models have all been used to study technology licensing approaches by scholars (Wang & Yang, 1999;Wang, 2002;Sen, 2005;Sen & Tauman, 2007;Sen & Bhattacharya, 2017;Niu, 2018;Jeon, 2019;Hattori & Tanaka, 2018, 2021. Other factors that influence the optimal licensing contract include product differentiation (Li & Wang, 2010;Ye & Mukhopadhyay, 2013;Rau et al, 2019;Zou & Chen, 2020;Sen et al, 2021;San Martín & Saracho, 2021), the number of participants (Antelo & Sampayo, 2017), and network effects (Zhao et al, 2014;Zhang et al, 2018).…”
Section: Technology Licensingmentioning
confidence: 99%
“…Niu (2019) discusses whether an inside innovator will prefer an exclusive or non-exclusive licensing to the competitor. Mukherjee (2010b) and Niu (2018) show the relative dominance of quantity and price setting strategies in the presence of licensing. Wang et al (2020) consider licensing in a mixed oligopoly.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Moreover, Cournot competition leads to lower prices, lower industry profit, higher consumer surplus and higher social welfare than Bertrand competition.' ' Niu (2018) studies the relative dominance of price and quantity-setting strategies in an asymmetric duopoly with a two-part tariff licensing. The two firms simultaneously and irrevocably choose between price and quantitysetting strategies and later in the second stage, being aware of the market competition mode, the licensing offer is made.…”
Section: Introductionmentioning
confidence: 99%