2021
DOI: 10.1155/2021/8833174
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Price and Service Competition in a Dual-Channel Supply Chain with Product Customization

Abstract: This paper considers a dual-channel supply chain with product customization. One manufacturer and one retailer are involved. The online direct sales channel sells standard and customized products, and the offline retail channel sells standard products. The prices and service levels of products sold via different channels are differentiated, and the customization level which influences the customization cost and choices of customers is decided by the manufacturer. Three game models are proposed: the manufacture… Show more

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Cited by 3 publications
(1 citation statement)
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“…Li et al studied the supply chain composed of offline showrooms and online retailers under asymmetric information and compared and analyzed the cooperation strategies of only one retailer or two online retailers [8]. Wang et al analyzed the customization dual-channel supply chain based on the price and service competition [9]. Xu et al studied the two-period supply chain based on cooperative advertising, analyzed the optimal advertising efforts of the supply chain under two competitive retailers, and coordinated through bilateral contract [10].…”
Section: Competitive Supply Chainmentioning
confidence: 99%
“…Li et al studied the supply chain composed of offline showrooms and online retailers under asymmetric information and compared and analyzed the cooperation strategies of only one retailer or two online retailers [8]. Wang et al analyzed the customization dual-channel supply chain based on the price and service competition [9]. Xu et al studied the two-period supply chain based on cooperative advertising, analyzed the optimal advertising efforts of the supply chain under two competitive retailers, and coordinated through bilateral contract [10].…”
Section: Competitive Supply Chainmentioning
confidence: 99%