Numerous interventions have been implemented at farmers markets across the United States in recent years in order to increase Supplemental Nutrition Assistance Program (SNAP) redemptions. These initiatives include ensuring that farmers markets have the technological capability of accepting SNAP and implementing financial incentive programs that provide matching benefits for the redemption of SNAP benefits. While a main objective behind these initiatives is to increase revenue to direct marketing farmers, it is challenging to distinguish between the impacts of distinct interventions. This shortcoming is a significant deterrent in understanding how to effectively implement policies that enhance such objectives. We examine the impact of Double Up Food Bucks (DUFB), a prominent farmers market financial incentive program, on county-level direct-to-consumer (DTC) agricultural sales in Michigan. In our models, we distinguish between counties with farmers markets