“…For instance, if x = 12, 345 miles, then x d = 10, 000 miles and r = 2, 345 miles, and the perceived mileage is Lacetera, Pope, and Sydnor (2012) estimate a structural model for the perceived value of cars of the form V = −f (x s (x, m)). They find a mean attention parameter of m = 0.69 (see also Englmaier et al (2017)). Busse, Lacetera, Pope, Silva-Risso, and Sydnor (2013b) break down this estimate along covariate dimensions, and find that attention is lower for older and cheaper cars, and lower for lower-income retail buyers.…”