Price Fairness in the Case of Green Products: Enterprises' Policies and Consumers' Perceptions

Dekhili, Sihem; Achabou, Mohamed Akli

doi:10.1002/bse.1763

Cited by 53 publications

(48 citation statements)

References 61 publications

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“…Currently, the level of attention towards corporate environmental impacts and commitments is very high, and environmental scandals are a topical issue (Siano et al, ). Many studies have focused on the effects of stakeholder discovery of greenwashing; some have highlighted the effects on financial performance (Du, ; Testa, Miroshnychenko, Barontini, & Frey, ; Walker & Wan, ), whereas others have examined the impact on trust (Dekhili & Achabou, ; Perrini, Castaldo, Misani, & Tencati, ) and loyalty (Guo et al, ). We expect that the type of communication and the level of greenwashing will significantly affect stakeholder reactions to an environmental scandal relating to a greenwashing discovery.H4 The environmental sensitivity of the industry will amplify the influence of different levels of greenwashing.…”

Section: Background and Hypothesesmentioning

confidence: 99%

Greenwashing and environmental communication: Effects on stakeholders' perceptions

2019

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Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four-for-two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.

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Section: Background and Hypothesesmentioning

confidence: 99%

Greenwashing and environmental communication: Effects on stakeholders' perceptions

2019

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“…The remanufacturing literature suggests that price plays an important role in consumer purchase decisions and should be included in consumer‐based models (Subramanian and Subramanyam, ). Indeed, price‐point is at the forefront of many consumer decisions and, with little exception, consumers will consider price when weighing purchase options (Zeithaml, ; Dekhili and Achabou, ). It follows that, as relative prices for new products increase, consumers will seek alternative solutions to meet their needs.…”

Section: Theoretical Framework and Hypothesis Developmentmentioning

confidence: 99%

Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior

2016

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For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers’ attitudes and behaviors. Research typically considers either micro‐level or macro‐level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro‐level factors of price, government incentives and environmental benefits with the moderating influence of micro‐level consumer attitudes to examine consumers’ intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment

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“…In summary, what emerges from this stream of literature is that sustainability attributes in general tend to influence purchasing decisions. Yet the extant literature suggests that only a few consumers are willing to sacrifice basic functional attributes in favor of the sustainability ones (Auger et al, ; Dekhili & Achabou, ). In fact, sustainability attributes, such as environmental friendliness and healthiness, are not mutually excludable in relation to price and taste (Maehle et al, ).…”

Section: Product/service Attributes Affecting Purchasing Decisions Ofmentioning

confidence: 99%

Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes

et al. 2019

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A common goal of current research seems to uncover whether crowdfunding (CF) could be considered an effective way to support sustainability-oriented initiatives in securing funding, due to diverging results emerging from literature. We claim that the objective of proving whether CF may benefit sustainability-oriented initiatives could be misplaced; rather, we deem more fruitful to understand how critical are some attributes of products/services pursued within CF campaigns to benefiting sustainability-oriented initiatives and increasing their odds of success in CF. We focus on food-related projects as in this sector, sustainability issues apply more than to any other human activities and construct a unique sample of food CF campaigns launched and ended in the European Economic Area countries on the world's most popular reward-based CF platform, that is, Kickstarter. We identify campaigns with a sustainability orientation and perform an in-depth qualitative analysis, which allows us to classify them into meaningful clusters and subclusters. Our research suggests that the emphasis on egoistic/self-centered product attributes, rather than on altruistic/society-centered attributes, is generally more crucial to facilitate CF support to sustainability-oriented projects. However, the emphasis on altruistic/society-centered attributes emerges to be more beneficial for initiatives specifically supporting local products. Our results also suggest that rewardbased CF is not suitable for sustainability-oriented projects targeting disadvantaged individuals/groups. These results offer both theoretical and empirical contributions to the literature as well as practical implications.

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Price Fairness in the Case of Green Products: Enterprises' Policies and Consumers' Perceptions

Cited by 53 publications

References 61 publications

Greenwashing and environmental communication: Effects on stakeholders' perceptions

Greenwashing and environmental communication: Effects on stakeholders' perceptions

Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior

Crowdfunding as a tool to support sustainability‐oriented initiatives: Preliminary insights into the role of product/service attributes

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