Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food

Konuk, Faruk Anıl

doi:10.1002/cb.1697

Cited by 117 publications

(129 citation statements)

References 86 publications

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“…This study used SPSS 20.0 and AMOS 7.0 to test the reliability and validity of the questionnaire based on scales in prior studies (Kim et al, 2008;Cucchiara et al, 2015;Konuk, 2018). It measured consumers' attitude and purchase intention toward organic food using a 7-point Likert scale.…”

Section: Validity and Reliabilitymentioning

confidence: 99%

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Lei

Diao

2020

Front. Psychol.

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This article explores consumers' attitude toward and purchase intention of organic food regarding the influence of the framing effect and anchoring effect and the role of knowledge. Our findings suggest that whether message framing describes the benefits of buying organic food or the loss resulting from a failure to buy organic food, significantly influences consumers' attitude and purchase intention. In addition, presenting an anchor price in advertisements also significantly influences consumers' judgment. These results indicate that a negatively framed message induces a more favorable attitude and purchase intention than a positively framed message, a low anchor price is more favorable than a high one, and the interaction effect of framing and anchoring is not significant at the 1% level. Finally, consumers with less organic food knowledge are more susceptible to framing and anchoring effects. These results provide suggestions for appropriate message framing and price anchoring to enhance consumption within the organic industry.

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Section: Validity and Reliabilitymentioning

confidence: 99%

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Lei

Diao

2020

Front. Psychol.

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“…Our results show that those who perceived price unfairness after becoming aware of discounts on similar shows revealed decreased intention to purchase tickets at regular prices. Santos et al [51] and Konuk [10] found similar consumer behavior in marketing.…”

Section: Discussionmentioning

confidence: 80%

“…Negative perceptions of price fairness may result in reduced intention to purchase tickets at cover prices, as suggested by previous studies [7][8][9][10], that is to say, consumers may be less willing to purchase tickets at regular prices if the discount promotions for similar performing arts products create the perception that regular prices are unfair. Consumers who perceive price unfairness may spread negative word-of-mouth information in addition to resisting purchases, and therefore negatively affect the sustainable long-term profits of suppliers [11][12][13][14][15].…”

Section: Introductionmentioning

confidence: 84%

Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?

Jin

You

2019

Sustainability

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： This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-involvement groups, with the effect of fairness perception on purchase intention statistically significant for both groups, however, larger for the high-involvement group; the high-involvement group is expected to consume more performing arts products than the low-involvement group. These results imply that consumer perception of unfairness regarding ticket price discounts may negatively affect the long-term profits of performing arts suppliers.

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“…To measure value co-creation, all the items were adapted from Opata et al (2019). On consumers' co-creation outcomes, specifically customer satisfaction, four items that measure customers' satisfaction were adapted from Herrmann et al (2007) and Konuk (2018). The study adapted items from Herrmann et al (2007) and Konuk (2018) to measure price fairness.…”

Section: Methodsmentioning

confidence: 99%

“…However, not much research has been carried on the effect of price fairness perceptions on customer satisfaction in the perspective of value co-creation. Konuk (2018) opined in his article that price is an immediate antecedent to customer satisfaction. In the setting of this study, we used the definition of price fairness provided by Xia et al (2004).…”

Section: Price Fairness Perceptionmentioning

confidence: 99%

Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation

et al. 2020

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The buying of cars is an important decision that customers make. Consequently, customers in their attempt in ensuring that they get a good deal go a great length in providing their skills, knowledge, and ideas to effect the design and specifications of their purchase. In this context, the purpose of this article is to first, measure two antecedents of customer participation in value co-creation in terms of customer willingness and customer ability; second, to measure how co-creation translates into customer satisfaction; and finally to examine the moderating effect of both price fairness perception and service convenience on satisfaction. With this objective, empirical data were collected through the administration of questionnaires to customers of automobile buyers in 30 dealer shops in Ghana. The proposed hypotheses were tested using SmartPLS 3.2.6 to perform structural equation modeling. The results showed that the two antecedents (willingness and ability) positively influences co-creation; co-creation significantly influences customer satisfaction; price fairness perception and service convenience not only influences satisfaction but they both have a positive moderation. The direct results between willingness, ability, and satisfaction also indicated positive relationship. Theoretical contributions, managerial implications, and suggestions for future research were discussed.

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Price fairness, satisfaction, and trust as antecedents of purchase intentions towards organic food

Cited by 117 publications

References 86 publications

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Influence of the Framing Effect, Anchoring Effect, and Knowledge on Consumers’ Attitude and Purchase Intention of Organic Food

Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?

Customer Value Co-Creation in the Automobile Industry: Antecedents, Satisfaction, and Moderation

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