Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

Bogomolova, Svetlana; Dunn, Sandra; Trinh, Giang; Taylor, Jennifer; Volpe, Richard

doi:10.1016/j.jretconser.2014.08.017

Cited by 49 publications

(30 citation statements)

References 43 publications

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“…A review of price promotions among Scottish retailers found that TPR are the most prevalent form of price promotion, accounting for 74% of promotions, followed by bundle deals, which represent 23% of promotions [ 9 ]. Price promotions are offered more frequently for unhealthy compared to healthy products [ 2 , 3 , 5 , 7 , 8 , 9 , 20 , 50 , 51 ].…”

Section: Resultsmentioning

confidence: 99%

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Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Hecht

Perez

Polascek

et al. 2020

IJERPH

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The retail food environment plays an important role in shaping dietary habits that contribute to obesity and other chronic diseases. Food and beverage manufacturers use trade promotion—incentives paid to retailers—to influence how products are placed, priced, and promoted in stores. This review aims to: (1) catalogue trade promotion practices that manufacturers use to influence retailer marketing strategies, and (2) describe how these retailer marketing strategies affect consumer purchasing behavior and attitudes. Researchers searched five databases, Academic Search Ultimate, Business Source Ultimate, PsycINFO, PubMed, and Web of Science, to identify literature from industry and academic sources published in English through November 2019. Twenty articles describing manufacturer trade promotion practices were synthesized and provided insight into four types of trade promotion practices: category management, slotting allowances, price discounts, and cooperative advertising. Fifty-four articles describing the impact of retailer marketing on consumers were synthesized and graded for quality of evidence. While comparison across studies is challenging, findings suggest that retailer marketing strategies, such as price promotions and prominent placement, lead to increased sales. Results can guide efforts by policymakers, public health practitioners, and food retailers to design retail environments that improve healthy eating while maintaining retailer financial interests. Additional research should measure the impact of retailer marketing strategies on consumer diet quality and retailer outcomes (e.g., return-on-investment).

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Section: Resultsmentioning

confidence: 99%

“…Thirteen articles on price promotions did not specify the type of price promotion studied or examined several types of price promotions together [ 6 , 8 , 50 , 66 , 67 , 68 , 69 , 70 , 71 , 72 , 73 , 74 , 75 ]. Many studies using panel data were unable to distinguish between types of price promotion used by customers.…”

Section: Resultsmentioning

confidence: 99%

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Hecht

Perez

Polascek

et al. 2020

IJERPH

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“…The study considers how price promotions (Bogomolova et al, 2015), niche brand (Bhattacharya, 1997), brand type -store brand or manufacturer brand (De Wulf et al, 2005), the brand's price level (Sethuraman and Srinivasan, 2002) and range breadth (e.g. But what it suggests is that some consumers' propensities to buy brands alter over time.…”

Section: The Leaky Bucket -Erosionmentioning

confidence: 99%

“…Average depth of each brand's price-promotion discount depth, for each year (Bogomolova et al, 2015), indexed to the category average. This variable is brand purchase frequency compared to the formula (w i (1-b i )) (Bhattacharya, 1997, Kahn et al, 1988.…”

Section: Promotion Depthmentioning

confidence: 99%

The long-term erosion of repeat-purchase loyalty

Dawes

Graham

Trinh

2020

EJM

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Purpose This study aims to investigate the long-term erosion of repeat-purchase loyalty among consumers who purchase brands in a one-year base period. Design/methodology/approach The study uses a five-year consumer panel of continuous reporters. This paper identifies brand buyers in a base year, then calculates the proportion that fails to buy the brand in later years. This paper analyses the top 20 brands in 10 consumer goods categories. Findings This paper finds pronounced erosion in repeat-buying over the long-term. The proportion of buyers from a base year that fails to buy the brand in a later year increases steadily over time, from 57% in year 2 to 71.5% by year 5. Moreover, this paper identifies brand and marketing mix factors linked to this over-time customer loss or erosion. Research limitations/implications The study provides evidence that consumers’ propensity to buy particular brands changes over a period of years, even though those brands continue to exhibit a stable market share. This evidence provides a different interpretation than the literature to date, which has viewed purchase propensities as fixed. Practical implications The study finds that store brands and niche brands exhibit lower levels of erosion in their buyer base that a broad range is associated with lower erosion and that high price promotion incidence is associated with lower erosion for manufacturer brands. Originality/value Loyalty erosion has been reported before (Ehrenberg, 1988; East and Hammond, 1996) but only over short periods. This study examines the phenomenon over five years, confirms that the rate of erosion does diminish over time and that it is related to category and brand characteristics, as well as marketing mix decisions.

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“…Food prices generally increased over the recession due to in ation and food companies changing their market strategies to increase price per quantity of foods and package content (6,7). Price-off promotions on products -particularly on processed foods -also increased during the recession (8,9). These changes happened alongside households experiencing a reduction in resources (10).…”

mentioning

confidence: 99%

Impacts of the 2008 Great Recession on dietary intake: a systematic review

Jenkins¹,

Vámos²,

Taylor‐Robinson³

et al. 2020

Preprint

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Background: The 2008 Great Recession significantly impacted economies and individuals globally, with potential impacts on food systems and dietary intake. We systematically reviewed evidence on the impact of the Great Recession on children’s and adults’ dietary intake globally and whether disadvantaged individuals were disproportionately affected.Methods: We searched seven databases and relevant grey literature through June 2020. Longitudinal quantitative studies with the 2008 recession as the exposure and any measure of dietary intake (energy intake, dietary quality and food/macronutrient consumption) as outcomes were eligible for inclusion. Eligibility was independently assessed by two reviewers. The Newcastle Ottawa Scale was used for quality assessment. We undertook a random effects meta-analysis for changes in energy intake. Harvest plots were used to display and summarise study results for other outcomes. The study was registered with PROSPERO (CRD42019135864).Results: Forty-one studies including 2.6 million people met our inclusion criteria and were heterogenous in both methods and results. Ten studies reported energy intake, 11 dietary quality, 34 food intake, and 15 macronutrient consumption. The Great Recession was associated with a mean reduction of 39.9 calories per adult equivalent per day (95% Confidence Interval: -119.9, 40.2) in the meta-analysis of seven studies. We found reductions in dietary quality and small decreases in fruit and vegetable intake. We also found reductions in intake of meat and fish, fast food, sugary products, and soft drinks alongside an increase in the consumption of eggs and legumes. Impacts on macronutrients were inconclusive. Of 17 studies examining inequalities, 14 found that the Great Recession was associated with greater reductions in dietary intake and quality among more disadvantaged individuals. Only 4 studies investigated children’s intakes. Conclusions: The 2008 recession was associated with poorer dietary quality and decreased fruit and vegetable consumption, especially for more disadvantaged individuals. Implementing effective policies to mitigate adverse nutritional changes during the COVID pandemic and other major economic shocks should be prioritised.

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Price promotion landscape in the US and UK: Depicting retail practice to inform future research agenda

Cited by 49 publications

References 43 publications

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

Influence of Food and Beverage Companies on Retailer Marketing Strategies and Consumer Behavior

The long-term erosion of repeat-purchase loyalty

Impacts of the 2008 Great Recession on dietary intake: a systematic review

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