Pricing and promotion efforts strategies of dual-channel green supply chain considering service cooperation and free-riding between online and offline retailers

Li, Mengwan; Shan, Miyuan; Meng, Qingfeng

doi:10.1007/s10668-022-02845-y

Cited by 6 publications

(5 citation statements)

References 59 publications

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“…The primary motivation for manufacturers to enter the online market place is the opportunity of reaching new customers, ultimately leading to increased sales and improved performance for the entire channel (Verhoef, Kannan, & Inman, 2015). However, the impact of entering the online marketplace on the sales of other channels is closely interconnected and not easily predictable ((M. Li, Shan, & Meng, 2022). and the activities of one channel (for example, the online marketplace) has a great impact on other channels within the supply chain (for example, the offline channel or the producer's personal online channel).…”

Section: Frb In Supply Chain Pricingmentioning

confidence: 99%

A Game-Theoretic Exploration with Surplus Profit-Sharing in a Three-Channel Supply Chain, Featuring E-Commerce Dynamics

Vatanara,

Rabbani,

Heydari

2024

Preprint

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In a three-channel supply chain, coordination can be especially challenging especially when a manufacturer has to work with a retailer and an online platform. In such a scenario, sales efforts can be critical to the success of the supply chain. However, there is a risk of free riding behavior by either the retailer or the manufacturer, which can lead to suboptimal sales performance. This article will explore the centralized and the decentralized models by the use of game theory (Nash and Stackelberg) and eventually tries to coordinate the three-channel supply chain with the help of Operational Research (OR) to optimize the decision-making and create a win-win situation. Numerical examples are provided to prove the efficiency of the presented models. Finally, the models are evaluated through sensitivity analysis, and managerial insights are provided to enhance the applicability of the models for coordinating a three-channel supply chain.

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Section: Frb In Supply Chain Pricingmentioning

confidence: 99%

A Game-Theoretic Exploration with Surplus Profit-Sharing in a Three-Channel Supply Chain, Featuring E-Commerce Dynamics

Vatanara,

Rabbani,

Heydari

2024

Preprint

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“…Jamali, et al (2018), on the other hand, studied the pricing of green and non-green products in the green supply chain and conventional dual-channel supply chain, respectively, from the considerations of both the environment and the economy, and used the methodology of the Stackelberg game to study the pricing of green and non-green products in the green supply chain and conventional dual-channel supply chain [18]. M. Li (2022) proposed a dual-channel green supply chain model by combining online and offline marketing based on the more popular online direct marketing situation in enterprises at the current stage and studied the dual-channel green supply chain pricing strategy, considering service cooperation and free-riding [19]. D. Wang (2022) incorporated consumers' green preferences into supply chain evolutions by exploring green product pricing decisions under horizontal and vertical equity through a game relationship constructed for two competing manufacturers [20].…”

Section: Literature Reviewmentioning

confidence: 99%

Evolutionary Game Analysis of Green Supply Chain Management Diffusion under Environmental Regulation

Qi,

Guo,

Guan

et al. 2024

Sustainability

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The continuous deterioration of the ecological environment and the increasing scarcity of resources have posed a serious challenge to the survival and development of human beings, and the implementation of green supply chain management (GSCM) in this context is an effective means to ensure the sustainable development of society and the economy. In order to seek the optimal strategy of evolutionary game in the implementation of green supply chain management and explore the influence of environmental regulation intensity and public preference degree on the evolution process of green supply chain management diffusion development, this paper takes the study of green supply chain management diffusion as the core innovation point, and under the premise of environmental regulation, selects the government, the core enterprise, and the public as the participating bodies of green supply chain management diffusion, and uses the theory of evolutionary game to construct a diffusion model of green supply chain management. Using evolutionary game theory to construct a diffusion model, and with the help of MATLAB and other mathematical tools for numerical simulation analysis, we discuss the diffusion of the green supply chain and derive the optimal combination strategy. The results of the study show that: (1) there are four evolutionary stable states in the process of green supply chain management diffusion: preliminary diffusion, extinction, semi-diffusion, and full diffusion; (2) it will be beneficial for the government to promote the evolutionary diffusion of green supply chain management by implementing a higher intensity of pollution tax policy while implementing green supply chain incentive strategies; (3) the government, while implementing environmental regulation policies, should also pay attention to the guidance of the public’s awareness of environmental friendliness and greenness, and focus on the role of the comprehensive strategy selection of the three parties of the game in reaching the optimal state. The conclusions of the study provide theoretical guidance and decision support for the implementation and diffusion of green supply chain management under environmental regulation.

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“…(2022) considered a three-tier supply chain and explored the after-sales service outsourcing decision under asymmetric information context. Besides, there also exist literature that explored on-purchase and after-sales service simultaneously when studying the product supply chain (Hosseini-Motlagh et al ., 2022; Li et al. , 2022a, b).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Kirkizoğlu and Karaer (2022) explored the after-sales service and warranty decision in durable goods supply chain. Li et al. (2022a, b) focused on a B2B supply chain and studied joint contracting on product order quantity and after-sales service decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis of software promotion strategies in product-service integrated supply chains

Li,

Xia,

Zhao

et al. 2023

IMDS

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PurposeThe purpose of this paper is to compare the pricing decisions and earning potential of the software supplier and the smart device manufacturer in different software promotion strategies.Design/methodology/approachBased on game theory, the authors formulate two promotion models, that is, the supplier implements software promotion activities individually (SP model) or outsources the promotion activity to the manufacturer under profit-sharing contract (MP model) when taking different channel power structures into consideration. Besides, in order to test the robustness of the conclusions, the authors also extend the basic model to the following situations: (1) the customers have different price elasticity toward service fee and product price; (2) the revenue sharing contract is employed by the supply chain members; and (3) the manufacturer's product promotion practice is taken into consideration.FindingsThe optimal service fee (product price) of the supplier (manufacturer) under SP model is always lower (higher) than that under MP model. Surprisingly, if the supplier is the channel leader and the profit sharing ratio exceeds certain threshold, the manufacturer's profit decreases in profit sharing ratio, which remains robust in three extension models. Moreover, the supply chain's profit in supplier-led game is always lower than that in Nash game irrespective of the promotion strategy in profit sharing context. When revenue sharing contract is adopted, the result holds only when the revenue sharing ratio is relatively low.Originality/valueThe authors originally explore two promotion strategies of the software supplier when taking the channel power structures into considerations, which has not been explored in the literature to the best of the authors' knowledge.

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Pricing and promotion efforts strategies of dual-channel green supply chain considering service cooperation and free-riding between online and offline retailers

Cited by 6 publications

References 59 publications

A Game-Theoretic Exploration with Surplus Profit-Sharing in a Three-Channel Supply Chain, Featuring E-Commerce Dynamics

A Game-Theoretic Exploration with Surplus Profit-Sharing in a Three-Channel Supply Chain, Featuring E-Commerce Dynamics

Evolutionary Game Analysis of Green Supply Chain Management Diffusion under Environmental Regulation

Analysis of software promotion strategies in product-service integrated supply chains

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