2019
DOI: 10.1111/itor.12672
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Pricing decisions in a multiechelon supply chain under a bundling strategy

Abstract: Product pure bundling is an effective marketing strategy in real successful businesses, which has been extensively discussed in the economics and marketing areas. While investigating the theoretical and empirical aspects of operational and supply chain implications of pure bundling is essential, this paper determines the optimal pricing decisions in a centralized three‐level supply chain that consists of multiple raw material suppliers, a manufacturer and a retailer, and analyzes the impact of raw material sup… Show more

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Cited by 18 publications
(8 citation statements)
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“…The net utilities of the consumer who purchases the 1P and 3P products are ur=θrvpr and us=θsvps, respectively. Here, θifalse(i={r,s}false) represents consumers' channel preferences or the WTP for the product, v is the product valuation for consumers (assumed to follow the uniform distribution U [0, 1]; Eghbali‐Zarch et al., 2019; Jiang et al., 2020; Lei et al., 2020), and pr (ps) is the price of the 1P (3P) product. Following Mantin et al.…”
Section: Model Fundamentalsmentioning
confidence: 99%
“…The net utilities of the consumer who purchases the 1P and 3P products are ur=θrvpr and us=θsvps, respectively. Here, θifalse(i={r,s}false) represents consumers' channel preferences or the WTP for the product, v is the product valuation for consumers (assumed to follow the uniform distribution U [0, 1]; Eghbali‐Zarch et al., 2019; Jiang et al., 2020; Lei et al., 2020), and pr (ps) is the price of the 1P (3P) product. Following Mantin et al.…”
Section: Model Fundamentalsmentioning
confidence: 99%
“…The M-S collaborative mode has been increasingly popular in the applications of various kinds of supply chain areas, including the textile and clothing industry [23], environmental sustainability [24,25], and integration of raw materials [26], attracting increasing researches on it. Most of the literatures focus on the application of the R&D process of the complex product.…”
Section: M-s Collaborative Modementioning
confidence: 99%
“…Second to labor costs, hospital supplies are the largest expenses for health systems. Hospitals continue to work with distributors to find more cost‐effective means to distribute and store physician preference items (PPI) inventory (Eghbali‐Zarch et al., 2019; Huang, 2021). Devices and supplies are often shipped by courier, accompanied by hefty shipping and handling fees associated with distribution.…”
Section: Introductionmentioning
confidence: 99%