Pricing decisions of consumer innovators

Ebbing, Tobias; Lüthje, Christian

doi:10.1016/j.respol.2020.104169

Cited by 3 publications

(4 citation statements)

References 77 publications

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“…According to Villani et al [47], cognitive innovativeness is more related to the epistemic value, which involves the desire for new experiences, mental stimulation, and intellectual skills. This was supported by Ebbing and Lüthje [40] through measuring and distinguishing different customer innovativeness: customers with higher cognitive motivation focus more on exploring knowledge, analytical thinking, and the ability to solve problems. Thus, the definition of customer innovativeness in this research is the tendency of customers with a higher motivation for innovativeness to purchase the latest products in the market earlier than others.…”

Section: Customer Innovativenessmentioning

confidence: 96%

“…The research by Im, Bayus, and Mason [39] proposed that the concept of customer innovativeness should be broader to cover innate innovativeness and innovative customer behaviors. On the other hand, Ebbing and Lüthje [40] conceptualized customer innovativeness as the tendency to obtain new innovations in a specific category and earlier than other customers as new products appear in the market [41].…”

Section: Customer Innovativenessmentioning

confidence: 99%

“…The motivation to use the intelligent virtual assistant is based on its ability to make life enjoyable and exciting Tuan [46]; Ebbing and Lüthje [40]; Vandecasteele and Geuens [71]; Albors-Garrigos [38] Cognitive Innovativeness…”

Section: Hedonic Innovativenessmentioning

confidence: 99%

“…The motivation to use the intelligent virtual assistant is based on its ability to satisfy curiosity and give the customers mental stimulation Montani et al [43]; Ebbing and Lüthje [40]; Heirati and Siahtiri [37]; Theoharakis and Hoole [45] Perceived Value…”

Section: Hedonic Innovativenessmentioning

confidence: 99%

See 3 more Smart Citations

Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

Sun

2021

Applied Sciences

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With the accelerating advances in artificial intelligence (AI) technologies, the rising demand for the intelligent personal assistant is expected to rapidly increase in the following decades. As customer loyalty has become a critical element in gaining a competitive advantage and many marketers pay great attention to it, this research aims to explore the factors that directly affect customer loyalty toward the intelligent personal assistant. The main motivation is to investigate and identify the direct effects that variables such as customer innovativeness and perceived value have on customer loyalty. Additionally, both product knowledge and corporate image will be examined as moderators. The results obtained demonstrate that perceived value has a positive influence on customer loyalty. Furthermore, product knowledge moderates the influence of functional and hedonic innovativeness on customer satisfaction. The study’s main contributions provide a better understanding of customer loyalty. This research aims to be viewed as a specific guide to provide effective practices that companies should implement to help them reallocate resources appropriately and enhance customer value creation. The results indicate that the higher the level of customer perceived value, the better the customer loyalty will be. The findings represent that corporate image has a positive moderating effect on the influence of customer innovativeness on perceived value. This study draws on the outcomes of administrative suggestions and recommends a few observational strategies to improve the monetary administration in the intelligent personal assistant industry.

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Section: Customer Innovativenessmentioning

confidence: 96%

Section: Customer Innovativenessmentioning

confidence: 99%

Section: Hedonic Innovativenessmentioning

confidence: 99%

Section: Hedonic Innovativenessmentioning

confidence: 99%

See 2 more Smart Citations

Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

Sun

2021

Applied Sciences

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Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion

et al. 2021

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User innovation in Iran: incentives and barriers

Sadabadi

Rad

Mirzamani

2023

JSTPM

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Purpose This study first aims to survey the state of user innovation in Iran and then identified barriers and incentives for user innovation in Iran. Design/methodology/approach In this study, a questionnaire (through 1,360 adults from Iran) prepared by De Jong (2016) was used to survey user innovation. Findings The results showed: the percentage of user innovators is high in Iran, there is no linear relationship between the income of a country and the percentage of the user innovators, there is a positive relationship between the education level and the percentage of user innovators in Iran, there is no linear relationship between the number of people educated in the scientific and technical fields and the percentage of user innovators. Finally, based on surveying users opinion in questionnaire, four incentives and five barriers in user innovation were identified that can help policymakers to improve their innovation policies. Originality/value Literature review in this field showed it was found that in a number of developed countries, the issue of user innovation has been addressed, but in Iran as a developing country, no such research has been conducted so far. In addition, it was found that so far, no comprehensive research has identified barriers and incentives for user innovation, so this study, first surveyed the state of user innovation in Iran and then identified barriers and incentives for user innovation in Iran.

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Pricing decisions of consumer innovators

Cited by 3 publications

References 77 publications

Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

Analyzing Determinants for Adoption of Intelligent Personal Assistant: An Empirical Study

Treading new ground in household sector innovation research: Scope, emergence, business implications, and diffusion

User innovation in Iran: incentives and barriers

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