“…To estimate the effects of the various product attributes on a good, Rosen (1974) introduced the first stage hedonic price model. This approach has commonly been used when investigating posted seafood prices at the retail level (e.g., Asche et al, 2015; Asche & Bronnmann, 2017; Bronnmann & Asche, 2016; Hukom et al, 2020; Ray et al, 2022; Roheim et al, 2007, 2011; Sogn‐Grundvåg et al, 2014) and transaction prices at the producer level (e.g., Carroll et al, 2001; Gobillon & Wolff, 2016; Kristofersson & Rickertsen, 2004; McConnell & Strand, 2000; Pettersen & Asche, 2020; Wolff & Asche, 2022).…”