“…An advance selling program is an effective strategy to meet this challenge because it can reduce the uncertainty of the subsequent regular demand (McCardle, Rajaram, & Tang, ; Boyaci & Ozer, ; Loginova, Wang, & Zeng, ) and create more demand (Zhao & Stecke, ; Prasad, Stecke, & Zhao, ; Zhao, Pang, & Stecke, ). Meanwhile, as supply chains have become increasingly globalized, raw material procurement has received attention from both academia and practice (Taleizadeh & Noori‐Daryan, ).…”