Pricing strategies for Italian red wine

Brentari, Eugenio; Levaggi, Rosella; Zuccolotto, Paola

doi:10.1016/j.foodqual.2011.06.001

Cited by 46 publications

(55 citation statements)

References 22 publications

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“…Appellation and soil and climate conditions played a relevant role in consumer choices, confirming the findings of other authors (Brentari et al, 2011;Amrusch & Wirl, 2013;Caracciolo et al, 2013;Roma et al, 2013). The location of a winery can therefore either help or hinder its positioning in the US market.…”

Section: Discussionsupporting

confidence: 78%

“…This explains the widespread use of hedonic price models to determine the relative importance of the intrinsic characteristics of wine 1 . Some studies are focused on traditional markets, such as France (Landon & Smith, 1997;Lecocq & Visser, 2006;Ali & Nauges, 2007;Cardebat & Figuet, 2009;Carew & Florkowski, 2010), Italy (Brentari et al, 2011 and2015;Caracciolo et al, 2013;Roma et al, 2013;Levaggi & Brentari, 2014;Cacchiarelli et al, 2014) or Germany (Schamel, 2003), as well as new producers, such as Australia (Oczkowski, 1994(Oczkowski, , 2015Steiner, 2004;Davis & Ahmadi-Esfahani, 2005), New Zealand (Bicknell et al, 2005;Bicknell & MacDonald, 2012), US (Yang et al, 2012;Cuellar & Claps, 2013;Delmas & Grant, 2014), Chile (Melo et al, 2005;Troncoso & Aguirre, 2006;Ortuzar & Alfranca, 2010) or Argentina (San Martin et al, 2008;Estrella, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…It may refer to a country (Yoo et al, 2011) or a region (Panzone & Simões, 2009;Yang et al, 2012;Cacchiarelli et al, 2016b) and the significance of its role influencing price's wines has been tested in many studies (Nerlove, 1995;Morilla & Martínez, 2002;Steiner, 2004;Rodríguez & Castillo, 2009;Brentari et al, 2011;Roma et al, 2013). We analyzed US consumer willingness to purchase Spanish quality wines of different Figure 1.…”

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confidence: 99%

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Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

Areta¹,

Azcaráte

Apezteguía

2018

Span. j. agric. res.

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This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers' purchase decisions, red wines were the most highly rated in this attribute.

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Section: Discussionsupporting

confidence: 78%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Spanish wines in the US market: What attributes do US consumers look for in Spanish wines?

Areta¹,

Azcaráte

Apezteguía

2018

Span. j. agric. res.

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“…Nevertheless, explanatory variables are commonly dummy variables, thus the use of the semi-logarithmic form is present in many agri-food studies, such as in Golan and Shalit (1993), Oczkowski (1994), Combris et al (1997;, , Steiner (2004), Brentari et al (2011), Dinis et al (2011) and Sogn-Grundvag et al (2013).…”

Section: Z Ikmentioning

confidence: 99%

Is the extra virgin olive oil market facing a process of differentiation? A hedonic approach to disentangle the effect of quality attributes

Cabrera¹,

Arriaza²,

Rodríguez-Entrena³

2015

Grasas y Aceites

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SUMMARY:The differentiation process by quality attributes continues to be an ongoing issue in the Spanish olive oil market. In addition, there is a significant percentage of uninformed consumers with erroneous and confusing ideas concerning this product of daily use. By estimating a hedonic price function using multiple regression analysis, this paper examines the price structure of extra virgin olive oil (EVOO) as well as the contribution of its attributes to the consumers' utility function in comparison with other olive oils. The price and attributes have been collected from the labelling of the products at the main supermarkets in two olive oil-producing cities of southern Spain. The results show that the EVOO price is higher in products whose labels clearly indicate either the acidity or the olive variety, and bear the "Certified Quality" of the Andalusian logo. Nonetheless, several key attributes for a differentiation of quality were no significant such as flavor and PDO. The evaluation of these attributes implies the emergence of an incipient differentiation process. Furthermore, brands have an impact on the price of EVOO but it depends on whether they are private or manufacturer's brands. This study provides insight into the Andalusian EVOO market as well as guidance for marketing strategies.KEYWORDS: Andalusia; Attributes; Box-Cox; Differentiation; Hedonic price function; Implicit price RESUMEN: ¿Se está llevando a cabo un proceso de diferenciación en el mercado del aceite de oliva virgen extra? Un enfoque hedónico. La diferenciación entre calidades de aceite de oliva es una tarea aún pendiente del sector oleícola, que se enfrenta a una gran cantidad de consumidores desinformados, que tienen ideas confusas y erróneas sobre un alimento de uso cotidiano. A través de la estimación de la función de precios hedónicos, este trabajo analiza la estructura del precio del aceite de oliva virgen extra (AOVE) así como los atributos que le añaden o le restan valor, con el objetivo de identificar en qué medida el mercado está poniendo en valor determinados atributos que diferencian al AOVE de otros aceites de oliva. La información necesaria sobre precios y atributos ha sido obtenida a partir del etiquetado de los productos presentes en las principales cadenas de supermercados de dos ciudades productoras de aceite de oliva de Andalucía. Los principales resultados muestran que el precio de un AOVE será mayor si en su etiqueta aparece la acidez o la variedad de aceituna, y si tiene el sello de "Calidad Certificada" de Andalucía, atributos que en efecto suponen la emergencia de un proceso, aún incipiente, de diferenciación del AOVE. Las marcas comerciales también tienen un importante impacto sobre el AOVE, pero éste depende de si se trata de una marca de distribuidor o de una empresa líder del sector. Esta información es interesante para conocer el mercado andaluz actual y puede servir a los productores para orientar posibles actuaciones dentro del marketing mix.

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“…However, if competition is not perfect or the market is not in equilibrium, then these implicit prices can also be influenced by producers' or intermediaries' pricing decisions, but the importance of this assumption only received very limited attention in most hedonic pricing studies (Nerlove, 1995). Following Rosen's approach, a large number of studies estimated implicit prices for wine product characteristics such as region and country of origin (Nerlove, 1995;Oczkowski, 1994;Panzone & Simões, 2009), grape variety (Schamel & Anderson, 2003;Steiner, 2004), producer characteristics (Ling & Lockshin, 2003), wine critic scores (Costanigro, McCluskey, & Mittelhammer, 2007;Landon & Smith, 1997;Oczkowski, 2001;Schamel & Anderson, 2003;Steiner, 2004), availability of label information in a wine magazine (Costanigro et al, 2007) or intrinsic characteristics operationalised by expert sensory evaluations (Brentari, Levaggi, & Zuccolotto, 2011;Cardebat & Figuet, 2004;Combris, Lecocq, & Visser, 1997. To our best knowledge, no previous study has studied implicit prices for food packaging attributes.…”

Section: Analysis Of Implicit Market Pricesmentioning

confidence: 99%