Pride in my past: Influencing sustainable choices through behavioral recall

Rowe, Zoe O.; Dimitriu, Radu; Charnley, Fiona; Lastrucci, Giovanna

doi:10.1002/mar.21178

Cited by 33 publications

(28 citation statements)

References 77 publications

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“…Second, building on GCT (Albayrak et al, 2011) our research extends the results of previous studies on the antecedents of green and sustainable purchase behaviour (Rowe et al, 2019). These factors are related to environmental concerns (Stern & Dietz, 1994), and the desire to know more about social and environmental issues and to share information about these issues (Markle, 2013).…”

Section: Discussion Implications and Conclusionsupporting

confidence: 80%

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Casalegno

Candelo

Santoro

2022

Psychology and Marketing

116

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This paper investigates whether generation matters in the intention to buy green and sustainable products and, simultaneously, examines the antecedents of green and sustainable buying behaviour among three different generational cohorts (X, Y, and Z). By doing this, the present paper fills the gap regarding studies addressing the relationships between age and sustainable behaviour which have not included actual green and sustainable buying intention, along with the gap regarding studies only focussing on one or two (X and Y) generational cohorts. Drawing on the generational cohort theory, and by using a survey approach involving three samples of specific generations (X, Y, and Z), as well as by testing several hypotheses through ordinary least squares regression models, the paper finds that: (a) age plays a key role in the choice of green and socially friendly products, and (b) environmental concern and perceived consumer effectiveness are strong antecedents of green and sustainable purchase behaviour for all generational cohorts. This is also true for environmental citizenship, but this only applies to generations Y and Z.Finally, collectivism is only an antecedent of sustainable purchase behaviour for generation Z.

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Section: Discussion Implications and Conclusionsupporting

confidence: 80%

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Casalegno

Candelo

Santoro

2022

Psychology and Marketing

116

View full text Add to dashboard Cite

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“…As a unique set of emotions, guilt and pride are essential factors that influence PEBI (Bissing‐Olson, Fielding, & Iyer, 2016; Vining, 1992). Pride is a positive emotion associated with a sense of achievement and self‐worth (Antonetti & Maklan, 2014; Rowe, Wilson, Dimitriu, Charnley, & Lastrucci, 2019), while guilt is a negative emotion experienced when an individual feels responsible for a negative outcome (Antonetti & Maklan, 2014; Baumeister, Stillwell, & Heatherton, 1995). In the relationships among guilt, pride and PEBI, many studies found that pride and guilt affect PEBI through different psychological pathways.…”

Section: Theory Development and Research Hypothesismentioning

confidence: 99%

The influence mechanism of environmental anxiety on pro‐environmental behaviour: The role of self‐discrepancy

Gao

Zhao

Wang

et al. 2020

Int J Consumer Studies

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Environmental anxiety (EA) caused by environmental pollution has prompted consumers to change their behaviour towards greener, lower‐carbon and environmentally friendly. However, its boundary conditions and internal mechanisms are still unclear. With two experiments based on attentional control theory and self‐discrepancy theory, this study aimed to explore the influence mechanism of EA on PEB. In Experiment 1, it was found that environmental anxiety can directly and significantly affect Pro‐environmental behaviour intention (PEBI). In Experiment 2, it was found that at high levels of self‐discrepancy, EA can directly and significantly affect compensatory PEBI, and guilt can play a significant mediating role in the effect of EA on compensatory PEBI. However, EA does not significantly affect promotional PEBI. At low levels of self‐discrepancy, EA can directly and significantly affect promotional PEBI but cannot affect compensatory PEBI. Therefore, we concluded that the same PEB could have different psychological mechanisms in different contexts.

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“…With regard to their emotional dimension, no distinction among emotions was made. However, focusing on valence might not be enough to fully understand consumer reactions (Rowe et al , 2019). The analysis of a specific emotions framework could be useful to shed more light on the topic and help to devise different intervention strategies depending on the prevailing emotions.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

How harmful are online firestorms for brands?

Delgado‐Ballester¹,

López‐López²,

Bernal-Palazón³

2019

SJME

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Purpose Adopting an exploratory approach, this paper aims to focus on the potential negative consequences that online firestorms (OFs) might have on consumer–brand relationships. Specifically, the authors focus on the individual level through taking a close look at the content that users generate during these attacks. Design/methodology/approach The authors conducted content analysis to study four recent brand-related OFs that occurred on Twitter. Findings The results show that brands are at the core of the users’ conversations, although other actors, such as competing firms, can also be affected. Negative comments greatly exceed positive ones. Actions against the brand, both passive (avoidance) and active (vengeance), emerged during the OFs. Research limitations/implications The exploratory nature of the study could cast doubt on the generalizability of the results. Moreover, the number of OF analyzed is limited, although they represent an interesting variety of brand misconducts. Practical implications Nowadays, brands are publicly scrutinized through social networks, as the networks enable users to speak out about brands’ perceived mistakes and wrongdoings. This paper confirms that managers should monitor, understand and try to respond to OFs to minimize their impact. Originality/value Online firestorms are a recent phenomenon that has gained attention finally, as they can reach hundreds of users in real-time and can involve a huge amount of comments posted online against a brand. These attacks could severely damage the brand, even when there is no strong evidence of the posted content being true. This paper adds to the scarce literature on the topic and analyzes the negative effects for brands.

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Pride in my past: Influencing sustainable choices through behavioral recall

Cited by 33 publications

References 77 publications

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations

The influence mechanism of environmental anxiety on pro‐environmental behaviour: The role of self‐discrepancy

How harmful are online firestorms for brands?

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