Primary Computing &amp; Digital Technologies: Knowledge, Understanding &amp; Practice

Turvey, Keith; Potter, John; Burton, Jeremy P.; Allen, Jonathan; Sharp, Jane

doi:10.4135/9781526474179

Cited by 1 publication

(1 citation statement)

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“…This trend is more present in our children' lifes. Especially in UK, teachers familiarize the pupils with new technologies from the first years of school, using a very well fundamented methodology, as in [3]. Modern teachers consider new methods of teaching, such as gamification and playful teaching and learning [4].…”

Section: Iot Trendsmentioning

confidence: 99%

Factors Influencing Online Consumer Behavior in the Era of IoT

Bucea-Manea-Ţoniş

Blăjină

2019

MSF

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Consumers feels the fulminate evolution of internet and technologies in everyday life, in the personal devices interconnected with (mobiles, tables, cars). The IoT (internet of things) changes the houses and institutions activities, or holiday services, etc. This trend is present in every field of the current digital economy, too, bringing new devices and modalities of online marketing, such as virtual reality and augmented reality. This is the reason that each company has to face the challenge by having a constant open communication with the consumers, taking advantage of the new technologies facilities and social media channels. However, the companies can extend their market share if they take into account the consumer nostalgia of old times products and services. The paper makes an analysis of the factors that may affect the behavior of consumers using internet to buy/order online content. For the analysis the Least squares model was implemented. The model shows in how much variables such as: mobile equipment used to search the internet on the move, companies using software, such as CRM to analyse clients’ data, consumers’ level of internet skills, consumers’ level of computer skills, consumers interacting on internet with public authorities, influence the consumer behavior.

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Section: Iot Trendsmentioning

confidence: 99%