2018
DOI: 10.11114/smc.v6i1.3205
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Priming as a Process and as a Function in Agenda Setting

Abstract: This paper explores the priming mechanism in agenda setting in conjunction with information processing and other variables such as relevance and mental models. Over the years, certain confusion started to accumulate about what is a place of priming in the media effects realm in general and in agenda setting in particular. Moreover, new advances in the psychology studies of priming and in media priming were not accounted for in agenda setting. The paper aims at a) reviewing what developments in the field have t… Show more

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Cited by 4 publications
(1 citation statement)
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“…It may encompass activating the concepts related to a primed concept leading to scanning the broader context for these concepts. Priming creates a new information field for subsequent evaluation (Chernov, 2018). Priming comes near to evaluation process by creating context for it.…”
Section: Introductionmentioning
confidence: 99%
“…It may encompass activating the concepts related to a primed concept leading to scanning the broader context for these concepts. Priming creates a new information field for subsequent evaluation (Chernov, 2018). Priming comes near to evaluation process by creating context for it.…”
Section: Introductionmentioning
confidence: 99%