“…Correspondingly, activated goals have been shown to have stronger effects on behavior when the positive affect related to the goals was higher—in other words, when goals were highly valued by the individuals holding the goals (see Bargh, 2016 ; see Papies, 2016b ; Weingarten et al, 2016 ). Also in line with this, environmental dieting cues have been shown to have a particularly pronounced effect on individuals who hold a chronic dieting goal, the restrained eaters ( Herman and Mack, 1975 ; Herman and Polivy, 1980 ; Weingarten et al, 2016 ; Polivy and Herman, 2017 ; see Buckland et al, 2018 ; Masterson et al, 2019 ). For example, only restrained eaters tasted fewer meat samples in a butcher shop when exposed to a poster on the entrance door that announced a weekly recipe as being low-calorie and “good for a slim figure” ( Papies and Hamstra, 2010 ).…”