2024
DOI: 10.1108/cbth-03-2023-0026
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Priming tourists with traditional gastronomic delicacies: embracing a responsible approach towards sustainable consumption practice

Kaushik Samaddar,
Sanjana Mondal

Abstract: Purpose Amidst the rising awareness of sustainable consumption, this study aims to delve into the dimensions shaping individuals' preferences for traditional gastronomic delicacies taking an emerging economy’s perspective, India. Design/methodology/approach A qualitative research methodology in the form of a Grounded Theory Approach is used to develop theories. Important dimensions that drive attitude and intention towards experiencing traditional gastronomic delicacies are explored. Based on literary inputs … Show more

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Cited by 3 publications
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