In the free group F k , an element is said to be primitive if it belongs to a free generating set. In this paper, we describe what a generic primitive element looks like. We prove that up to conjugation, a random primitive word of length N contains one of the letters exactly once asymptotically almost surely (as N → ∞).This also solves a question from the list 'Open problems in combinatorial group theory'[Baumslag-Myasnikov-Shpilrain 02']. Let p k,N be the number of primitive words of length N in F k . We show that for k ≥ 3, the exponential growth rate of p k,N is 2k − 3. Our proof also works for giving the exact growth rate of the larger class of elements belonging to a proper free factor.