As for many other properties, to understand the nature of truth attention should be paid to the kind of entities that are apt to bear it. In particular, I argue that different kinds of truth bearers tend to support different properties of truth. After that, I show that there are reasons to admit a plurality of truth bearers. As a consequence of these two results, a plurality of truth properties may be naturally admitted. The general upshot of the paper is a new way to motivate alethic pluralism, which stems from considerations on the nature of representations rather than from considerations on what is represented. This new version of truth pluralism—truth (bearers) pluralism—is shown to be theoretically fertile and promising against some standard criticisms.