“…A good example of this ambiguity is the way in which Princess Diana was feted as an ideal of both femininity and also feminism in the immediate aftermath of her death. An incredible amount of media coverage and at least two books focused on her status as survivor of and challenger to outdated structures, practices and ideologies of patriarchy (Brunt, 1999;Burchill, 1998;Campbell, 1998). It is plausible to argue that if this is an example of feminism, then it has been trivialized; reduced to the obsession with fashion, celebrities and ephemera that passes for news today.…”