Principles of Slow Fashion Application in Clothing Collection Creation

Abstract

Today we can clearly see the damage which is caused by fast fashion production and mass consumption. Therefore, a relevant issue is how to reduce consumption, waste, and threat to the environment and human health. Research into the slow fashion designers' approach towards ecofriendly and slow fashion products shows that it is necessary to spread ideas of slow fashion widely and teach users about ecologically friendly clothing. Therefore, this paper analyses theoretical and practical slow fashion principles applied by slow fashion designers; according to this, the collection 'Just Share' was created. The aim of the collection is to spread ideas of slow fashion and adapt them in specific technical projects dealing with the problems of use and production waste minimisation and creating sustainable, easily recyclable, environmentally friendly garments. Products for reducing consumption are developed based on the idea of sharing clothing. Therefore, garments are one size and suitable for different types of figures of men and women. Clothing design is inspired by folding, so models have various pleats, which allow minimal transformation of the garment giving the product its individuality and extending time of wearing. Models are designed with a minimal amount of accessories and minimum division lines, maintaining the uniformity of materials and uncomplicated sewing technology. In this way, timeworn garments can be easily remade. Original constructions of models are based on the 'zero waste' principle. This method reduces waste generation. So this research was prepared using the principles of slow fashion, which has a potential to reduce excessive consumption and stop growth of textile waste.

Collaborative fashion consumption – drivers, barriers and future pathways

“…However, given the huge amount of clothing that is purchased and disposed, this strategy may not be as efficient as expected. Reusing fashion items can help reduce the need for new items and thus lead to decreased wastage (Antanavičiūtė and Dobilaitė, 2015). Companies in the fashion industry looking for new sustainable business models could explore collaborative consumption as a promising pathway to promote efficiency as well as sufficiency.…”

Slow Fashion: Ethics and Sustainability in the Fashion Batik Industry

“…In order to be responsible to the environment, SMEs produce slow fashion product, as the opposite to fast fashion. Slow fashion combines ecology, ethnic and green movements due to human health-friendly, fair environmental, economic and social system development [1]. Amongst various industries, Batik is one of the industries that practice these actions.…”

“…This can be seen in the production of printed batik that use coloring machine materials. It also occurs in original batik productions are colored with non-ecological paint [1].…”

“…Slow fashion combines ecology, ethnic and green movements that can be interpreted as sustainable fashion. Due to the human heath friendly, fair environmental, economic and social system development [1]. Slow fashion is also based on sustainability within the fashion industry and design that combines high quality, small lines, regional productions and fair labor conditions [13].…”

Evaluating New York raw fiber-to-retail

“…Slow fashion is a concept acknowledged by both designers and consumers (Jung and Jin, 2014; Langdown, 2014). By designers, slow fashion is understood to embody ideals of originality, craftsmanship, versatility, longevity for extended use, responsible use of local resources, and transparency (Antanavičiūtė and Dobilaitė, 2015; Earley, 2017; Fletcher, 2008; Langdown, 2014). There are several slow fashion principles for practitioners (Cataldi et al., 2010).…”