Principles of Strategic Planning for the Food-Service Firm

Sirkis, Robert L.; Race, Stephen M.; Little, Arthur D.

doi:10.1177/001088048102200108

Cited by 7 publications

(3 citation statements)

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“…Business plans differ in their structure and size. A typical business plan roughly consists of the following sections: summary; description of goods and services; product sales markets; competition in sales markets; marketing plan; production plan; organizational plan; legal support of the company's activities; risk assessment and insurance; financial plan; financing strategy [225]. The listed sections are only a reference scheme for drawing up business plans and may differ in different cases in terms of title and sequence.…”

Section: Fig 3 Levels Of Agro-tourism Productmentioning

confidence: 99%

Management of Marketing Activities of Agricultural Formations in the Conditions of European Integration

Lohosha¹,

Babyna²,

Babyn³

et al. 2022

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All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required.

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Section: Fig 3 Levels Of Agro-tourism Productmentioning

confidence: 99%

Management of Marketing Activities of Agricultural Formations in the Conditions of European Integration

Lohosha¹,

Babyna²,

Babyn³

et al. 2022

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show abstract

“…In this approach academics and management consultants[3, 8, 10, 11] identify appropriate tools and techniques which might be used in managing strategically and give hospitality examples. These can be used as indicators of the process an organization uses to plan and implement strategy.…”

Section: Introductionmentioning

confidence: 99%

Strategic Management in Context at Swallow Hotels

Webster

1994

International Journal of Contemporary Hospitality Management

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Draws on recently completed research project concerned with strategic management at Swallow Hotels. Reviews literature which is hospitality specific and concludes that there is relatively little available. However it is possible to identify three main approaches to strategic management and to discuss briefly the contribution each makes to an understanding of the subject. The first approach is journalistic, the second approach covers appropriate tools and techniques and the third approach considers applied research. Presents two key aspects of the methodology of the fieldwork: model building and the obtaining of company‐specific information for application to the model. In conclusion uses a case study of Swallow Hotels in the early 1990s by way of illustration.

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“…Some authors argue that the concept often is abused and has application only when careful consideration is given to the difficulties of adapting this biological phenomenon to the inanimate world of the market (Hart, Casserly and Lawless, 1984). Yet the PLC concept is the foundation upon which most strategic planning models are based (Sirkis and Race, 1981;and Sheth, 1985). The appeal of PLC has resulted in attempts to borrow a seemingly useful theory from one scientific field and apply it to observations…”

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confidence: 99%

Strategic Planning With a Systems Dynamics Model For Regional Tourism Site Development

Fritz¹

1989

Review of Regional Studies

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This research follows the dynamics of the leisure “service” production cycle of a tourism site through the nonlinear technique of system dynamics. System dynamic models use feedback relationships to interrelate observed data and descriptive information to understand the internal linkages among the competing forces of a system. The resulting simulation provides a long run forecast that can be used by policy makers in achieving a balanced strategic management plan. As with all system dynamics models, the purpose is to develop a quantitative simulation that depicts the structural relationships of the process under study. Public and private decision makers are concerned with the long run results of regional tourism site development This research criticizes the current use of the product life cycle concept as applied in the market for services for its inability to consider the structural dynamics of the market. The structural dynamics are considered in the formal model developed here. The goal of this research is to provide insight into the use of system dynamics models as a tool for aiding in strategic decisions concerning regional tourism site development.

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Principles of Strategic Planning for the Food-Service Firm

Cited by 7 publications

References 0 publications

Management of Marketing Activities of Agricultural Formations in the Conditions of European Integration

Management of Marketing Activities of Agricultural Formations in the Conditions of European Integration

Strategic Management in Context at Swallow Hotels

Strategic Planning With a Systems Dynamics Model For Regional Tourism Site Development

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