“…However, guidelines in themselves cannot be assumed to change practice and public and professional education is also needed (Villar et al, 2001;Al-Almaie and Al-Baghli, 2004;Giguère et al, 2012). So, a plan of action is needed to encourage the implementation of practices that medical evidence confirms will benefit both mothers and their newborn, and to eliminate practices that are unnecessary and likely to be uncomfortable for women in Jeddah and elsewhere.…”