Priorities in global media policy transfer: Audiovisual and digital policy mutations in the EU, MERCOSUR and US triangle

Abstract

This article investigates the flow of communication policy principles across the supranational, international and national levels, through the lens of policy transfer. Policy transfer is a new concept for the field of media and communication studies. The article utilizes and expands on the concept to study the case of digital policy flows between leading regional powers, the EU and USA and MERCOSUR. The article argues that EU and US policy priorities are reflected in the Latin American policy framework, which shifts from a focus on audiovisual and culture-centred objectives to the digital economy paradigm. MERCOSUR then functions as a policy broker between 'outside' interests and those of its member states through the influence of international key players whose interests clash with those of regional goals.

Cooperation among intergovernmental organizations in global cultural governance: Towards an actor-centered constructivist approach

“…A third part of this scientific research deals with the cultural diplomacy of regional organisations, as the EU (Pauwels and Loisen 2016;Carta and Higgott 2019) and Mercosur (Canedo 2013;Fernandes et al 2021). It also focuses on the relationships among regional organisations, the outcomes of their cooperation and the contribution of the EU to disseminate cultural norms to other regional entities, as Mercosur or CARIFORUM (Canedo and Crusafon 2014;Sarikakis and Ganter 2014;Vlassis 2016;Garner 2017). Broadly speaking, this scientific literature is based on institutionalist and normative assumptions, which highlight the architecture of the global cultural governance and assess the overall institutional impact of the IOs in international cultural affairs, emphasising in which ways IOs should reframe the governance norms in cultural sectors.…”

Audiovisual policy transfer between Mercosur and the European Union has gone offtrack

“…The cornerstone of the relationship between RECAM and the EU has been the Audiovisual Mercosur Program (hereafter AMP). This was a collaboration agreement signed in 2009 with the explicit ambition of advancing market integration in Mercosur's audiovisual sector through the transferral of EU policies (Canedo, 2013; Crusafon, 2009; Sarikakis and Ganter, 2014). The cooperation between Mercosur and the EU raised high hopes in South America.…”

Organizaciones regionales y diversidad cultural: la diplomacia de la Unión Europea con el Mercosur entre la sombra de Hollywood y la acción intergubernamental

“…Una intensa investigación académica ofrece actualmente eficaces oportunidades de valorar el impacto de la UE en el marco de la gobernanza global de las industrias culturales. Se acerca a temas claves como el rol de la UE en la regulación de la interfaz 'comercial y cultural' (Psychogiopoulou, 2014), los protocolos de la UE sobre cooperación cultural (Loisen y DeVille, 2011;Richieri Hanania y Ruiz Fabri, 2014), así como la cooperación interregional en el sector audiovisual con especial énfasis en los vínculos entre la UE y el Mercosur (Crusafon, 2009;Sarikakis y Ganter, 2014;Canedo y Crusafon, 2014). Más específicamente, en lo que respecta a la cooperación UE-Mercosur, la investigación académica reciente concluye que la integración del Mercosur en el dominio audiovisual es un eco de la agenda de la Unión y que la cooperación audiovisual UE-Mercosur se basa en una serie de intereses alineados.…”