Priorities of the citizens in city brand development: comparison of two cities (Nicosia and Kyrenia) by using analytic hierarchy process (AHP) approach

Toros, Emete; Gazibey, Yavuz

doi:10.1007/s11135-017-0622-4

Cited by 6 publications

(3 citation statements)

References 48 publications

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“…MCGDM methods have been demonstrated to be suitable for finding solutions to complicated problems with conflicting criteria (Park et al 2008 ; Deshpande et al 2020 ; Rowley et al 2020 ; Pileggi, 2020 ). During the past decade, methodologies such as the analytic hierarchy process (AHP), technique for order of preference by similarity to ideal solution (TOPSIS), evidential reasoning (ER) and Višekriterijumsko kompromisno rangiranje (VIKOR), among others, have been widely applied in different disciplines and contexts (Yang et al 1994 ; Hsu and Hsu 2008 ; Park et al 2008 ; Zhao et al 2013 ; Büyüközkan and Göçer 2018 ; Toros and Gazibey 2018 ; Lei et al 2020 ). AHP is a mathematical method that places decision objects into a simple and practical hierarchical structure (Saaty 1977 ).…”

Section: Contextual Framework (Problem Description)mentioning

confidence: 99%

Decision support system for ranking relevant indicators for reopening strategies following COVID-19 lockdowns

Almulhim

Barahona

2021

Qual Quant

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The pandemic caused by the spread of the SARS-CoV-2 virus forced governments around the world to impose lockdowns, which mostly involved restricting non-essential activities. Once the rate of infection is manageable, governments must implement strategies that reverse the negative effects of the lockdowns. A decision support system based on fuzzy theory and multi-criteria decision analysis principles is proposed to investigate the importance of a set of key indicators for post-COVID-19 reopening strategies. This system yields more reliable results because it considers the hesitation and experience of decision makers. By including 16 indicators that are utilized by international organizations for comparing, ranking, or investigating countries, our results suggest that governments and policy makers should focus their efforts on reducing violence, crime and unemployment. The provided methodology illustrates the suitability of decision science tools for tackling complex and unstructured problems, such as the COVID-19 pandemic. Governments, policy makers and stakeholders might find in this work scientific-based guidelines that facilitate complex decision-making processes.

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Section: Contextual Framework (Problem Description)mentioning

confidence: 99%

Decision support system for ranking relevant indicators for reopening strategies following COVID-19 lockdowns

Almulhim

Barahona

2021

Qual Quant

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“…However, in the real environment, there is often a non-independent interdependence between evaluation criteria, which may easily lead to distortion of the evaluation results. ANP is an important method to solve the problem of decision distortion (Atta Mills et al, 2020; Chang et al, 2007, 2011; Tian & Peng, 2020; Toros and Gazibey, 2018). Therefore, this study takes a large chain supermarket in Jiangsu province as a case, applies classification on the commodities in its distribution center based on ANP of ABC classification.…”

Section: Literature Studiesmentioning

confidence: 99%

A New Method of Storage Management Based on ABC Classification: A Case Study in Chinese Supermarkets’ Distribution Center

Lin

2021

Sage Open

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Most of the distribution centers of chain supermarkets in China adopt the excessively simple activity-based classification (ABC) as the management method of classifying warehousing work, which often leads to an increase in operation and storage costs of the enterprise, a decrease in efficiency of the commodity circulation operation, and, eventually, a loss in enterprise growth because the goods ordered by stores cannot be delivered immediately. In addition, many studies in recent years have aimed at solving the problems of ABC classification by using the concept, method, or model of multi-criteria; however, limitations can be found in these studies. The main purpose of this study is to propose a new method, based on ABC classification, to improve the shortcomings of traditional classification methods, especially for special industries such as chain supermarkets. First, the case was classified using the ABC classification method as designed according to the actual situation of the case, and then the modified Delphi method, factor analysis, and analytic network process (ANP) decision model constructed by focus group was applied. Finally, ANP is used to put forward a specific improvement scheme and countermeasures for the storage management classification plan of the case. Last but not least, to verify the applicability of the model, an actual case was used to test the model. The results show the reference value and practicability of the proposed model. Furthermore, it can be offered as a set of systematic and scientific decision-making reference standards for managers and decision-makers of chain supermarkets when making warehouse management plans and standards.

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“…This research focuses on the dimensions of travel, heritage and tradition centred on Anholt's hexagon brand model (Anholt, 2006). However, some studies have taken into account the views of tourists regarding different cultural assets or compared the tourist viewpoint with the perceptions of various stakeholders such cultural and regional backgrounds, while others vary from other cultural and regional backgrounds depending on the particular stakeholder community (Acuti et al, 2019;Toros and Gazibey, 2018). In order to fill this gap, the aim of this research is to evaluate city brand equity in West Java using a model centred on tourism perceptions, to analyze the key drivers of cognitive image and its effect on brand commitment, intent to revisit and word-of-mouth (WOM).…”

Section: Introductionmentioning

confidence: 99%

An Integrative Model of Cognitive Image and City Brand Equity

Chan¹,

SURYADIPURA²,

Kostini³

et al. 2021

GTG

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This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and intangible elements related to city branding. Involving 423 tourists visiting four cities in West Java, Indonesia as an assessment of the variables studied. The results showed that the conclusions on cognitive image, city brand equity and brand commitment were low. While the other categories are classified as good. These findings also reveal the analysis of the relationship between variables, including cognitive image variables that have a significant effect on city brand equity. Cognitive image is explained through the dimensions of quality experience, tourist attraction, infrastructure environment, and outdoor activities. Meanwhile, city brand equity is measured by brand awareness, brand loyalty, and brand value. Furthermore, the results also show that the variable city brand equity has a significant effect on the variable word-of-mouth (WOM), brand commitment, and the intention to revisit. The most significant influence exerted on brand commitment. These results indicate that the condition of city brand equity affects how wordof-mouth, brand commitment, intention to revisit. This study only discusses part of the tourism activities carried out in these four destinations, so to confirm these findings it is necessary to carry out further research on various destinations and events.

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Priorities of the citizens in city brand development: comparison of two cities (Nicosia and Kyrenia) by using analytic hierarchy process (AHP) approach

Cited by 6 publications

References 48 publications

Decision support system for ranking relevant indicators for reopening strategies following COVID-19 lockdowns

Decision support system for ranking relevant indicators for reopening strategies following COVID-19 lockdowns

A New Method of Storage Management Based on ABC Classification: A Case Study in Chinese Supermarkets’ Distribution Center

An Integrative Model of Cognitive Image and City Brand Equity

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