This study aims to develop a model for the enablers, critical success factors (CSF) and barriers to frugal innovation (FI). A systematic literature review (SLR) conducted on 372 documentaries of five databases and semistructured interviews conducted with active industrial and academic experts in the innovation field. Then, factors obtained from SLR and interviews placed in two questionnaires with Likert spectrum and the questionnaires were submitted to 200 convenient samples to determine the importance of factors and then ranked through the Friedman test. Based on the findings, ‘optimization of energy consumption in industries, collaborating with local companies, management supports, paying attention to the needs of the local market and reducing the profit margin’ are among the enablers and CSFs of FI. ‘Lack of business acumen among local partners, senior management reluctances, challenging in R&D, challenges of prototyping in product development and currency fluctuations’ are among the barriers of FI.