The variance is a statistical measure frequently used for analysis of dispersion in the data. This paper presents new types of variances that use Bonferroni means and ordered weighted averages in the aggregation process of the variance. The main advantage of this approach is that we can underestimate or overestimate the variance according to the attitudinal character of the decisionmaker. The work considers several particular cases including the minimum and the maximum variance and presents some numerical examples. The article also develops some extensions and generalizations by using induced aggregation operators and generalized and quasi-arithmetic means. These approaches provide a more general framework that can consider a lot of other particular cases and a complex attitudinal character that could be affected by a wide range of variables. The study ends with an application of the new approach in a business decision-making problem regarding strategic analysis in enterprise risk management. K E Y W O R D S asymmetric information, Bonferroni means, OWA operator, strategy decision-making, varianceStatistics is a science that collects, organizes, presents, analyzes, and interprets data to provide information to make decisions more effectively. Among its diverse applications is statistics applied to business and the economy, in which studies focus on descriptive statistics and statistical inference. On the one hand, descriptive statistics allows organizing, summarizing, and presenting data in an informative manner. On the other hand, statistical inference uses methods to describe or determine a specific property of a population based on a sample of it. For both approaches, it is important to highlight the origin of the data, which must be measurable and countable to be treated with different methods, allowing filtering to obtain objective information. Thus, statistics allows obtaining specific measures and conjectures about these. Among the most used procedures and measures are the frequency distribution (to organize the data), the average (the central location of a group of numeric data), measures of central tendency and dispersion (to observe the proximity of a set of data around the average) and other more complex measures related to probability and test statistics.However, statistics, although quite useful to describe, explain, and verify various phenomena within business and economic studies, is not able to capture nonnumerical aspects, such as semantics, linguistic meaning, approximate reasoning, intuition, and attitude. This is because these types of data do not follow formal patterns and largely respond to human behavior and subjectivity, which makes them more complex to measure. 1 Perhaps, this is the first difficulty in their mathematical treatment, as they try to measure with high-precision, data that in their nature have a high degree of complexity. According to Zadeh 2 human reasoning is related to possibility and uncertainty, which is different from probability, that is, high complexity is incompatibl...