The goal of the research was to learn how young people perceive the value of the Vistula River in Poland. A large sample of high school students (1900 participants, 17-18 years old) from 11 cities along the Vistula was selected for this study. The results indicated a large variety of river values realized by students -symbolical-national, urban, natural, cultural, recreational and sentimental -and displayed values that were rarely shown or omitted.The results were used to create recommendations and themes of education for sustainable development, which are focused on rivers and river valleys. Overall, modified directions, assortment and stronger inflections for the education about rivers, their value and sustainable development are recommended for educational programmes. Results can also help to determine sustainable development pathways for cities, investment planning, usage of river banks and projects of various non-governmental organizations including education.