Prioritizing operation strategies of companies using fuzzy AHP and importance-performance matrix

Kaviani, Mohamad Amin; Abbasi, Mehdi; Yusefi, Mohamad Mehdi; Zareinejad, Mohsen

doi:10.5267/j.dsl.2014.3.002

Cited by 13 publications

(5 citation statements)

References 16 publications

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“…The production strategy can be defined as a systemic effort to align internal production goals with the company's competitive interests in relation to its market. Production strategies originate from business strategies, which are a reference for guiding decisions: a) structural (productive capacity, facilities, technology and vertical integration); b) infrastructure (workforce organization, quality management and production planning and control) (Mohamad, 2014;Sellitto and Luchese, 2018).…”

Section: Competitive Strategymentioning

confidence: 99%

“…Specifically, the production strategy is defined as a set of objectives, policies and selfimposed restrictions that jointly describe how the organization proposes to direct and develop all the resources invested in operations, in order to better fulfill (and possibly redefine) its mission. The production strategy is based on the top-down approach, which seeks to align production management with the corporation's strategy, to convert production into a valuable strategic resource (Mohamad, 2014). The formulation of this strategy kind must meet competitive priorities and follow two areas for decision making, presented in Figure 1.…”

Section: Competitive Strategymentioning

confidence: 99%

See 1 more Smart Citation

Production strategies of a dairy industry in Uruguay

Silva¹,

Cobas²,

Matta³

et al. 2020

Rev. Prod. Desenvolv.

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Purpose: This article aims to analyze the production strategy of an industrial unit in the dairy sector, located in Uruguay. Methodology/Approach: Qualitative research is employed, using the single case study method. Data collection was performed based on document analysis and semi-structured interviews. The results were analyzed by content analysis. Findings: The predominant competitive priorities in the organization are differentiation, followed by quality. Such priorities are present in the organization's structural and infrastructural decisions, with a greater emphasis on infrastructural decisions, activities linked to the day-to-day production. Research Limitation/implication: The considerations and analyzes carried out refer to the researched case, and cannot, in principle, be generalized to other organizations. In addition, the interview carries the subjective content of the interviewee's individual beliefs and values. From this research, other works on production strategy can be carried out in other units of the organization, in other companies in the same sector or under other approaches. Originality/Value of paper: The investigation seeks to fill the theoretical gap on the production strategies adopted by organizations in the dairy sector. Insights are provided for managers, suppliers, and competitors in the sector, in order to boost and generate competitive advantages.

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Section: Competitive Strategymentioning

confidence: 99%

Section: Competitive Strategymentioning

confidence: 99%

Production strategies of a dairy industry in Uruguay

Silva¹,

Cobas²,

Matta³

et al. 2020

Rev. Prod. Desenvolv.

View full text Add to dashboard Cite

show abstract

“…To handle various criteria for possible selection of the best alternative (s), multi-criteria decision-making (MCDM) methods are widely used (Tzeng and Shen, 2017; Chen et al , 2017b; Wu et al , 2017; Govindan and Chaudhuri, 2016; Tseng et al , 2016; Tseng et al , 2015; Wu et al , 2016; Chang et al , 2015; Kaviani et al , 2014; Tzeng and Huang, 2011). Because of their inherent capabilities and potential, these methods are gaining importance for analyzing complex and real problems (Chen et al , 2018; Wu et al , 2017; Tseng et al , 2016; Wu et al , 2016; Chang et al , 2015; Tzeng and Huang, 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

Investigating the role of social media in polio prevention in India: a Delphi-DEMATEL approach

Kaviani

Bottani

Dash

et al. 2018

Self Cite

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Purpose-This study aims to evaluate the role of social media (SM) tools in the polio prevention in an Indian context, using a hybrid Delphi-DEMATEL approach. Design/methodology/approach-A preliminary list of suitable evaluation criteria was derived from an extensive literature review. Ten experts were then contacted to collect data and finalize the most prominent criteria using the Delphi method. To establish cause-effect relationships among the criteria, further data were collected from twenty-one experts. The decision-making trial and evaluation laboratory (DEMATEL) method was applied to process and interpret the data collected. Findings-The analysis grouped criteria into two sets, i.e. cause and effect. The results show that awareness of social cause and government utilization of resources fall into the cause group; these elements are critical since both directly affect the remaining criteria. These outcomes can help government and businesses to utilize SM for public health surveillance, e.g. to promote schemes/initiatives through sites concerning polio or related health issues. Practical implications-The findings of this research are useful for governments and individual companies to conceive their marketing initiatives akin to polio prevention issues using SM. Originality/value-Despite the emergence of SM, there has been little discussion in existing literature on their role for polio prevention; however, measuring such role could be useful in practice, to help decision makers (DMs) exploiting the potential of SM in the healthcare context. To fill this gap, this study aims to measure the role of SM in polio prevention in the Indian context and to create a cause-effect evaluation model. Using an integrated Delphi-1 DEMATEL framework for decision-making in the healthcare context is another novelty of this study.

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“…Taplin [37] used benchmarking against competitors to derive relative product/service feature performance. However, although IPA has been proved to be an effective approach to discover the improvement priorities of the product/service features, few studies applied it in OCR analysis [38,39]. IPA based on the data collected by questionnaires inevitably requires considerable time and resources, and it cannot monitor dynamic change of the information in time.…”

Section: Related Workmentioning

confidence: 99%

An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis

Wang

Zhang

et al. 2018

Sustainability

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The cost budget and resources of a business are limited. In order to be competitive sustainably in the market, it is necessary for a businesses to discover the improvement priorities of their product/service features effectively and allocate their resources appropriately for higher customer satisfaction. Online customer review mining has been attracting increasing attention for businesses to discover priorities of product/service improvement from online customer reviews. Despite some prior related studies, their methods have several limitations, such as simply using the frequencies of mentioned product features in reviews as an indicator of importance; neglecting the market competition; and focusing only on the static importance and performance of the target product/service features. To address those limitations, this study proposes a novel approach to discovering a product/service’s improvement priorities through dynamic importance-performance analysis of online customer reviews. It first clusters similar features into a feature group and calculate the relative performance of the feature groups using sentiment analysis. Next, the importance of each feature group’s performance to overall customer satisfaction is measured by the factor categories based on the Kano’s model. The factor categories are determined by the significance values of each feature group in both positive and negative sentiment polarities derived from the constructed decision tree. Finally, feature improvement priorities of a target product/service will be discovered based on the dynamic performance trend and predicted importance using a dynamic importance-performance analysis. The evaluation results show that the dynamic importance-performance analysis approach proposed in this study is a much better approach for product/service improvement priorities discovering than the product opportunity mining approach proposed in the prior studies. This study makes new research contributions to automatic discovery of product/service improvement priorities from large-scale online customer reviews. The proposed approach can also be used for product/service performance monitoring and customer needs analysis to improve product/service design and marketing campaigns.

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Prioritizing operation strategies of companies using fuzzy AHP and importance-performance matrix

Cited by 13 publications

References 16 publications

Production strategies of a dairy industry in Uruguay

Production strategies of a dairy industry in Uruguay

Investigating the role of social media in polio prevention in India: a Delphi-DEMATEL approach

An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis

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