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Purpose This study aims to explore both the drivers (performance expectancy and perceived usefulness of ChatGPT) and the barrier (effort expectancy) that Indonesian youth encounter when adopting generative AI technology, such as ChatGPT, as they pursue digital entrepreneurship. Design/methodology/approach This study utilizes Hayes' Process Model to evaluate the proposed hypotheses through survey data collected from 518 Indonesian youth. Findings This study's findings highlight a paradoxical relationship that emerges when effort expectancy intersects with performance expectancy and perceived usefulness of ChatGPT. Specifically, we discovered that when young individuals perceive the adoption of generative AI technology as requiring significant effort, their motivation to engage in digital entrepreneurship is significantly enhanced if they also view the tool as highly useful and beneficial to their future business endeavors. Practical implications The findings provide valuable insights for educators and policymakers focused on advancing digital entrepreneurship in developing nations through the integration of generative AI technology. Originality/value Our study enriches an underexplored niche within the field of entrepreneurship by examining the intersection of Indonesian youth, generative AI technology and digital entrepreneurship. By incorporating the Expectancy-Value Theory, it brings a fresh perspective to the study of paradoxical relationships in contemporary research in this domain.
Purpose This study aims to explore both the drivers (performance expectancy and perceived usefulness of ChatGPT) and the barrier (effort expectancy) that Indonesian youth encounter when adopting generative AI technology, such as ChatGPT, as they pursue digital entrepreneurship. Design/methodology/approach This study utilizes Hayes' Process Model to evaluate the proposed hypotheses through survey data collected from 518 Indonesian youth. Findings This study's findings highlight a paradoxical relationship that emerges when effort expectancy intersects with performance expectancy and perceived usefulness of ChatGPT. Specifically, we discovered that when young individuals perceive the adoption of generative AI technology as requiring significant effort, their motivation to engage in digital entrepreneurship is significantly enhanced if they also view the tool as highly useful and beneficial to their future business endeavors. Practical implications The findings provide valuable insights for educators and policymakers focused on advancing digital entrepreneurship in developing nations through the integration of generative AI technology. Originality/value Our study enriches an underexplored niche within the field of entrepreneurship by examining the intersection of Indonesian youth, generative AI technology and digital entrepreneurship. By incorporating the Expectancy-Value Theory, it brings a fresh perspective to the study of paradoxical relationships in contemporary research in this domain.
Nowadays, a business that follows the principles of environmental, social and corporate governance is now more attractive to potential investors and employees. ESG-transformation at the international level is practically taking place in various industries and business areas. In this regard, the hotel business needs to determine specific ESG-performance criteria corresponding to the Sustainable Development Goals, which will become the basis for attracting investments based on the industry ratings formed. The implementation of the ESG-transformation will require the unification of professionals and owners of the hotel business to develop common criteria for compliance with the ESG-agenda. The need to develop ESG-performance criteria in the hospitality industry is determined and related to the willingness to enter into ESG-transformation, taking into account the need for additional financial burden and the need for early recovery after the pandemic. Environmental criteria are related to the use of green technologies in the operation of hotels, issues of energy efficiency, resource conservation and will require a reduction in energy consumption during the operation of a hotel enterprise. The social ones are directed to the internal and external environment of the hotel. Socially oriented criteria for ESGrating of hotels are the most difficult object for approval by professionals of the hotel industry, taking into account the diversity of hotel enterprises and their locations. The criteria for quality management must include corporate governance and corporate behavior. In addition, such changes will also affect consumers of hotel services, who will need time to understand the essence and meaning of ESGtransformation. To implement such a transformation, the involvement of the state in achieving the goals of sustainable development in the hotel industry in Russia and its interest in the ESG-transformation of the hotel business is determined.
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