2005
DOI: 10.5465/ambpp.2005.18781234
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Privacy Trade-Off Factors in E-Commerce - A Study of Italy and the United States.

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Cited by 7 publications
(16 citation statements)
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“…Cultures also differ in their general trust propensity. Propensity to trust is a significant determinant of trust formation in e-commerce and is partially determined by cultural factors (Yamagishi & Yamagishi 1994) so that individualistic cultures are characterized by higher trust propensity (Yamagishi & Yamagishi 1994;Dinev et al 2005;Järvenpää et al 1999).…”
Section: Uncertainty Avoidance and Individualism Versus Collectivismmentioning
confidence: 97%
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“…Cultures also differ in their general trust propensity. Propensity to trust is a significant determinant of trust formation in e-commerce and is partially determined by cultural factors (Yamagishi & Yamagishi 1994) so that individualistic cultures are characterized by higher trust propensity (Yamagishi & Yamagishi 1994;Dinev et al 2005;Järvenpää et al 1999).…”
Section: Uncertainty Avoidance and Individualism Versus Collectivismmentioning
confidence: 97%
“…The rationale for studying cross-cultural consumer behavior derives from prior research, which has shown that the diverging impact of culture applies also to online products and services (e.g., Shiu & Dawson 2004). Moreover, societies with high collectivism and strong uncertainty avoidance have been found to be less trusting in Internet businesses as well as the Internet medium (Dinev et al 2005). Clearly, culture has an effect on the way consumers accept Internet based businesses.…”
Section: Cultural Influences On Consumer Behaviormentioning
confidence: 98%
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