“…In earlier eras, private universities were primarily religious, whereas they have more recently been viewed as operating in competitive markets for students. Scholars writing on the cases as diverse as Central and Eastern Europe, Italy, China, Turkey, Kenya, Nigeria, Portugal, Vietnam and the United States, for example, all find that newly established private institutions tend to focus on programs such as business, accounting, information technology and new media, which are seen as highly marketable and do not require costlier laboratories or other special facilities (Cai and Yan 2015;Fain and Lederman 2015;Goyette 2012;Huong and Fry 2002;Mahlubi, Levy and Otieno 2007;Mizikaci 2011;Oketch 2003;Slantcheva 2007;Tamrat 2017;Teixeira and Amaral 2001;Tomusk 2003). At the same time, the late 1980s and early 1990s also saw the introduction of private sector principles of efficiency into public higher education, transforming universities into 'managerial' and 'entrepreneurial' universities subject to professional management, performance evaluation and competitive resource allocation (Clark 1998;Deem 2001;Enders and Jongbloed 2007;Van Vught 1991, 1994;Musselin 2009;Paradeise et al 2009;Slaughter and Leslie 1997;Sporn 2003).…”