Private Labels in the Strategy of Food Producers and Retailers

Consumer Perceptions of Private Label Brands in Lebanon

“…The perceived risks associated with private label labels is believed to be greater in Eastern countries, namely, in Asia. This is because representatives of the Oriental cultures are more concerned with their image and social status, thus, they would take extra effort to prevent any sort of a potential confusion, while representatives of Western cultures would be more relaxed about confusion and image risks (Stauder et al, 2012).…”