“…Empirical research, both quantitative and qualitative, exists on sustainable family socialization and intergenerational influence across a wide swath of environmental psychology and education literature (e.g., Ando et al, 2015; Casaló & Escario, 2016; Gentina & Muratore, 2012; Gentina & Singh, 2015; Grønhøj & Thøgersen, 2009, 2012, 2017; Grønhøj, 2007; Katz‐Gerro et al, 2020; Leppänen et al, 2012; Matthies & Wallis, 2015; Matthies et al, 2012; Meeusen, 2014; Nakamura, 2003; Singh et al, 2020). However, only a few researchers examined the topic by adapting the perspective of consumer socialization theory (e.g., Grønhøj & Thøgersen, 2009, 2012; Grønhøj, 2007; Katz‐Gerro et al, 2020; Matthies & Wallis, 2015; Singh et al, 2020). Not surprisingly, early environmental studies largely focused on developed countries, as issues related to environmental protection and resource preservation have been on the political and social agenda for many years.…”