“…Research has shown that, in practice, privacy policies are verbose, lengthy, purposefully vague and hence, difficult to read and understand (Cate, 2010; Gluck et al, 2016; Jensen & Potts, 2004), are not appealing to users enough to be read, often do not meet user privacy expectations (Reidenberg et al, 2015) and overall, do not really support rational decision making (McDonald & Cranor, 2008). They often contain legal or technical terms that users are not familiar with and the level of education needed to understand them is high (Milne et al, 2006; Reidenberg et al, 2015; Waldman, 2017, 2018). Even privacy experts may find them to be misleading (Reidenberg et al, 2015).…”