Proactive Environmental Strategy and Environmental Performance: A Resource-based Perspective

Alastal, Ahmad Yahia Mustafa; Jamil, Che Zuriana Muhammad; Abd-Mutalib, Hafizah

doi:10.29322/ijsrp.10.03.2020.p9966

Cited by 1 publication

(2 citation statements)

References 81 publications

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“…Menurut (Iwan dan Nainggolan, 2017), kemampuan pribadi calon pembeli untuk mengingat atau mengenali bahwa suatu merek adalah bagian dari kelompok produk tertentu adalah kesadaran merek. Penelitian (Timpal, et al, 2016) dan (Mustari, et al, 2016) menemukan bahwa brand awareness produk berpengaruh positif terhadap keputusan pembelian. Demikian pula pada penelitian (Herdaningtyas dan Iriani, 2017) menunjukkan bahwa variasi produk berpengaruh positif terhadap minat beli.…”

Section: Pendahuluanunclassified

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Efek Mediasi Minat Beli Pada Keputusan Pembelian Make-Up

Bakhtiar,

Sunarka

2023

SLSI

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<em>High consumer beautification and high market share potential lead to competition in the make-up industry. The Ministry of Industry stated that the country's make-up industry reached more than 760 companies in 2017 and is targeting significant growth in the make-up industry in 2018-2020. To support this growth, this research was conducted to find out what factors must be considered to increase people's make-up purchases. The focus of this study is the analysis of beauty vloggers, product variations, halal labels, and brand awareness in purchase decisions, using consumer buying interest as a mediator in the makeup industry. Beauty vloggers are presented in this study because, currently many people work as beauty bloggers and they are much loved by the public. Beauty vlogger is a marketing medium that can build positive brand associations through repeated claims about brand attributes and the benefits they offer. Purposive sampling was used in this research sample. Questionnaire: count 100 respondents who meet the requirements as a sample. Multiple linear regression with SPSS 25 was used as a data analysis tool. The results showed that beauty vloggers, product variety, and brand awareness had a positive effect on purchase intention, while the halal label had no effect. Purchase intention, beauty vloggers, and brand awareness have a positive effect on purchasing decisions, while product variations and halal labels have no effect. The path analysis test shows that buying interest is not able to mediate the influence of beauty vloggers, product variations, halal labels, and brand awareness on purchasing decisions</em>

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Section: Pendahuluanunclassified

“…Ini menunjukkan bagaimana kesadaran merek memengaruhi pilihan pembelian. Hal ini didukung dengan temuan penelitian yang dilakukan oleh (Timpal, et al, 2016) dan (Mustari, et al, 2016).…”

Section: Kesadaran Merek Terhadap Keputusan Pembelianunclassified

Efek Mediasi Minat Beli Pada Keputusan Pembelian Make-Up

Bakhtiar,

Sunarka

2023

SLSI

View full text Add to dashboard Cite

show abstract

Proactive Environmental Strategy and Environmental Performance: A Resource-based Perspective

Cited by 1 publication

References 81 publications

Efek Mediasi Minat Beli Pada Keputusan Pembelian Make-Up

Efek Mediasi Minat Beli Pada Keputusan Pembelian Make-Up

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