Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

Park, Hyejune; Kim, Youn‐Kyung

doi:10.1016/j.jretconser.2015.11.013

Cited by 102 publications

(86 citation statements)

References 32 publications

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“…The consumer's apparel sustainability knowledge was measured on a five-point Likert-type scale ranging from "strongly disagree" (1) to "strongly agree" (5), adopting from Park and Kim (2016). Two items assess consumer knowledge of social responsibility issues in the apparel industry, including the statements "I am informed about child labour/sweatshop issues in the fashion apparel manufacturing business" and "I am knowledgeable about social equity issues (e.g.…”

Section: Methodsmentioning

confidence: 99%

“…Sustainability knowledge is frequently a prerequisite to engaging in pro-environmental behaviours. Only when consumers know enough about sustainability can they be likely to purchase sustainable products (Harris et al, 2016;Jensen, 2002;McNeill and Moore, 2015;Park and Kim, 2016;Paul et al, 2016). Consumers with knowledge and concerns regarding environmental and societal issues would be motivated to purchase green and fair trade apparel (Goworek et al, 2012;Hwang et al, 2015;Rothenberg and Matthews, 2017).…”

Section: Theoretical Groundingmentioning

confidence: 99%

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Sustainable clothing: perspectives from US and Chinese young Millennials

Watchravesringkan

Zhou

et al. 2019

IJRDM

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Purpose The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach Quantitative research was conducted, and empirical data were collected from 590 US college students and 379 Chinese college students. Findings For both US and Chinese young Millennials, this study provides consistent empirical results of the positive and significant effects of young Millennials’ apparel sustainability knowledge and personal values on consumer attitude towards sustainable clothing, which in turn positively and strongly impacts purchase intention. In addition, a cross-cultural comparative analysis reveals similarities and differences regarding apparel sustainability knowledge and values between young Millennial consumers in the US and China. Originality/value The scale of environmental and social impacts from global apparel production and consumption makes sustainability increasingly important in the contemporary business environment. Young Millennials in the US and China represent large and influential consumer segments for sustainable consumption. This study contributes to the literature by surveying young Millennials in the US (developed market) and China (emerging market) in a cross-cultural context. The study offers insights into the global apparel industry in developing strategies for expanding sustainable apparel markets in the US and China.

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Section: Methodsmentioning

confidence: 99%

Section: Theoretical Groundingmentioning

confidence: 99%

Sustainable clothing: perspectives from US and Chinese young Millennials

Watchravesringkan

Zhou

et al. 2019

IJRDM

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“…For example, McNeill and Moore (2015) argue that even those consumers who express strong concern about environmental and social issues admit that they continuously engage in the consumption of fast fashion products due to their desire for updated fashion. Similarly, Park and Kim (2016) argue that, despite their awareness of the negative aspects of fast fashion products, consumers may still enjoy stylish, inexpensive fashion items. The current study builds upon these previous findings and investigates potential linkage between consumers' perception toward a fast fashion brand's TBL sustainability and their brand relationship with the fast fashion product.…”

Section: Fast Fashion Paradoxmentioning

confidence: 99%

An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion

Park

Kim

2016

Fash Text

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An increasing number of studies in the fashion apparel sector has pursued multiple topics ranging from the use of environmentally friendly fashion products to the corporate social responsibility (CSR), reflecting an "emerging megatrend" (Lubin and Esty 2010, p. 44) in the current business environment. However, the existing research on sustainability in the fashion apparel industry is still limited in two major respects. First, there is no clear consensus on what it means to be "sustainable" for fashion companies or brands and how sustainability, as it is perceived by consumers, can be measured. Concepts with no clear definitions can indeed result in a methodological issue because what is understood by study participants may be different from what is intended to be measured by a researcher. Second, there is a lack of understanding regarding a discrepancy between consumers' perception toward a brand's sustainability and their behavior toward the same brand. This discrepancy can be demonstrated by the fact that fast fashion (or "disposable" fashion)-encouraging over-consumption and disposability-continues to gain profits and popularity over the last decade (Joy et al. 2012).

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“…Por meio dos critérios de inclusão da RBS, explicitados no tópico "procedimentos metodológicos", foram selecionados quatro artigos (NIINIMÄKI;HASSI, 2011;LAPOLLA;SANDERS, 2015;PARK;KIM, 2016;POLDNER;DENTONI;IVANOVA, 2017). Os artigos excluídos não atendiam aos critérios de inclusão, eram repetidos ou abordavam outras áreas do conhecimento.…”

Section: Resultsunclassified

Uma contribuição do design emocional para o desenvolvimento de produtos com abordagem do slow fashion

Sapper¹,

Teixeira²,

Pizzato³

et al. 2019

Blucher Design Proceedings

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ResumoEmoções podem auxiliar no relacionamento duradouro entre usuário e produto. A interação do usuário com experiências e objetos emocionalmente duráveis, pode diminuir o descarte e incentivar práticas de consumo mais conscientes, como as situadas na cultura slow. Diante de uma cultura de moda que prevalece o modelo fast fashion, afirma-se a necessidade de explorar práticas mais responsáveis. O objetivo deste trabalho é identificar como o design emocional pode contribuir para o desenvolvimento de produtos com abordagem do slow fashion, com foco na sustentabilidade. Por meio de uma revisão de literatura, foram apresentados conceitos que fundamentam as discussões em torno das contribuições do design emocional para o slow fashion. Foi identificada a importância e a influência que as emoções têm no desenvolvimento de produtos. Como resultado, os designers podem explorar esse campo, utilizando os conceitos do design emocional a fim de contribuir no projeto de produtos voltados para o slow fashion.Palavras Chave: design de moda; design emocional; slow movement e moda sustentável. AbstractEmotions can help in the long-term relationship between user and product. By providing user interaction with emotionally durable experiences and objects, it is possible to decrease discarding and encourage more conscious consumer practices, such as those in the slow culture. Faced with a fashion culture that prevails the model of fast fashion market, it is affirmed the need to encourage more responsible practices. The objective of this work is to identify how emotional design can contribute to the development of products with a slow fashion approach. We presented concepts that underlie the discussions about the contributions of the emotional design to the slow fashion. As a result, designers can explore this field using these concepts.

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Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty

Cited by 102 publications

References 32 publications

Sustainable clothing: perspectives from US and Chinese young Millennials

Sustainable clothing: perspectives from US and Chinese young Millennials

An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion

Uma contribuição do design emocional para o desenvolvimento de produtos com abordagem do slow fashion

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