“…They are potentially radical innovations that could change digital business, for example, marketing, branding, and entrepreneurship (Chandra, 2022;Hakkarainen & Colicev, 2023), and life in general, for instance, education (Wu & Liu, 2023), by revolutionizing the storage, coding, exchange, embedding, verification, and authentication of unique digital content and assets (Wilson et al, 2022). NFTs are considered the enablers of the metaverse and web 3.0 applications (e.g., Hartwich et al, 2023;Kshetri, 2022) and create a parallel market for intangible assets like power, clout, and status (Kraizberg, 2023). One of the first industries disrupted by NFTs is the arts industry (Fairfield, 2022;Hartwich et al, 2023;Pawelzik & Thies, 2022), allowing for the democratization of access to art and financial innovations for more investments in creative work (Damodaran, 2023;Whitaker, 2019).…”