“…15 Conscious that the new organisation in which they were now working had been stripped of its 'probation' label, many worried that its acquisition by a private company might bring a new moral taint to its identity, thereby exacerbating the CRC's struggle to win recognition and gain a legitimate foothold in an already crowded and complex criminal justice field (see also Robinson, Burke and Millings 2016). 'Making a difference' and the promise of innovation Some of the interviewees in our case study area were, however, relatively unconcerned about the prospect of private ownership, and even cautiously optimistic that it might enhance the organisation's effectiveness (see Robinson, Burke and Millings 2016;Burke, Millings and Robinson 2016). These staff placed a higher normative value on doing the job and 'making a difference' in the lives of offenders than on other values around public service, and they felt energised by the prospects of improved IT systems, the relaxation of national standards and a renewed emphasis on rehabilitation.…”