Tourism is a system that has social, environmental and economic impacts on a global scale. These impacts, which seem as a chronic problem especially in the balance of environment and economy, need to be evaluated from different perspectives. The concept "sustainable tourism" is an approach for overcoming problems associated with undesirable impacts. Economic gain, resource conservation and inter-and intra-generational equality are the core factors of this approach. Therefore, it is important to reinterpret it in terms of way to today's generation. This generation called Generation Z (Gen Z), have quite different characteristics from previous generations. As natives of the digital world Gen Z'ers, born and growing in a period of economic crises, wars and environmental problems. This innovative generation has a strong communication network, uses technology extensively and easily accesses information. Therefore, it is a significant subject of investigation for the applicability of the concept of sustainable tourism. In this study, the diverging and adaptive aspects of sustainable tourism and Gen Z are examined and various inferences have been made in the context of today's world.