“…The prolonged transition of Northern Ireland (NI) out of political violence has seen a rich memory activism premised on remembering loved ones, demanding truth and/or justice, preventing the recurrence of past abuses, and promoting ideological interpretations of past violence (Booth, 2009; Brown, 2012; Dawson, 2005; Graham and Whelan, 2007; Hearty, 2020; Lundy and McGovern, 2016; Rolston, 2020). There are few sites where remembrance, commemoration, and the memory of conflict are as heavily ‘festishized’ (Smyth, 2017: 4), albeit that the post-conflict ‘memory boom’ remains deeply enrooted in competing narratives, identities, and understandings of victimhood (McDowell and Braniff, 2014).…”