“…That is, deliberations often turn to how journalists might reduce uncertainty and strengthen credibility by "showing the work" through transparencybased practices and indicators. Notably, research indicates that transparency-related features within and alongside news content can be effective for fostering perceptions of credibility (Chen et al, 2019;Curry & Stroud, 2019), but the effects appear modest and are inconsistent (Karlsson et al, 2014;Masullo et al, 2021;Tandoc & Thomas, 2017), suggesting that transparency's efficacy is not universal or straightforward (Craft & Heim, 2009;Haapanen, 2020;Karlsson, 2020).…”