Problems and challenges faced by women entrepreneurs in Surandai, Tenkasi district

Abstract

Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bring new ideas to the market. An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards. Entrepreneurs who prove to be successful in taking the risks of a startup are rewarded with profits, fame, and continued growth opportunities. Entrepreneurship among women is a relatively recent phenomenon, which is gradually changing with the growing sensitivity of the roles, responsibilities, and economic status of women in society in general, and in the family in particular. A woman entrepreneur is a person who accepts challenging roles to meet her personal needs and become economically independent. Many women possess this quality, but they have never had a platform to showcase their talents, and hence, they don't know their real abilities. For women entrepreneurs, starting and operating a business involves considerable risks and difficulties, especially in the Indian social environment where women have always lived as subordinate to men. However, the Government of India, through increasing education levels for women and raising social awareness regarding the role women play in society, is aiming to address this issue. This paper seeks to investigate the problems and challenges faced by women entrepreneurs in Surandai, Tenkasi District.