Proceedings of the 19th International Conference on Modeling & Applied Simulation (MAS 2020)

Abstract

Business is still male-dominated in the twenty-first-century despite women being contributing to every field of day-today life. In developing countries, women's participation in economic activities is even worse. Women entrepreneurs face unique challenges in developing countries to grow and sustain their growth. The purpose of this study is to identify and rank the major challenges that obstruct women entrepreneur's growth in developing countries like Pakistan. A Fuzzy Technique for Order Performance by Similarity to Ideal Solution (FTOPSIS) is proposed. Thus, using simulation based fuzzy TOPSIS technique, the decision criteria are quantitatively evaluated. As a result, the approach generates decision-making knowledge, and thereafter, the model can be adopted and at the same time if necessary, modified by decision makers. To demonstrate the applicability of the proposed approach, data was collected through questioner from women entrepreneurs in Pakistan and the results analyzed.