2022
DOI: 10.1136/bmjopen-2022-062092
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Process evaluation of in-person, news and social media engagement of a community-based programme Brown Buttabean Motivation (BBM): a research protocol

Abstract: IntroductionThe community group Brown Buttabean Motivation (BBM) initially began to assist Auckland Pasifika and Māori to manage weight problems, predominantly through community-based exercise sessions and social support. BBM’s activities expanded over time to include many other components of healthy living in response to community need. With advent of the COVID-19 pandemic, BBM outreach grew to include a foodbank distributing an increasing amount of donated healthy food to families in need, a community kitche… Show more

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“…Most interventions to address obesity do not result in sustained weight loss over time, and a review of the literature recommended “Māori and Pacific-led, culturally tailored weight loss programs that promote holistic, small, and sustainable lifestyle changes delivered in socially appropriate contexts” [ 3 ]. A pre-post longitudinal quantitative cohort study is underway to evaluate the effectiveness of BBM for sustained health and well-being outcomes, especially weight loss [ 4 ]. A further study is underway to conduct a mixed methods process evaluation of BBM’s community engagement through in-person, social, and news media outreach activities with respect to the health and well-being of the Māori and Pacific communities over time [ 5 ].…”
Section: Introductionmentioning
confidence: 99%
“…Most interventions to address obesity do not result in sustained weight loss over time, and a review of the literature recommended “Māori and Pacific-led, culturally tailored weight loss programs that promote holistic, small, and sustainable lifestyle changes delivered in socially appropriate contexts” [ 3 ]. A pre-post longitudinal quantitative cohort study is underway to evaluate the effectiveness of BBM for sustained health and well-being outcomes, especially weight loss [ 4 ]. A further study is underway to conduct a mixed methods process evaluation of BBM’s community engagement through in-person, social, and news media outreach activities with respect to the health and well-being of the Māori and Pacific communities over time [ 5 ].…”
Section: Introductionmentioning
confidence: 99%