“…Scholars in writing studies have often explored the affinity between design and the practice of technical and professional communication (or TPC). This affinity has been clarified and extended by research into the rhetorical shaping of designed things (Buchanan, 1985), the similarities between the writing process and the design process (Kostelnick, 1989), and the relationship of rhetoric to the arts of design (Ackerman & Oates, 1996;Haller, 2000;Kaufer & Butler, 1996;Medway, 1996;Winsor, 1994). In writing studies, the work of Dorothy Winsor (1994Winsor ( , 1998Winsor ( , 1999 has cemented a rhetorical perspective on technical work and design.…”