PROCESSING, ANALYSIS & ANALYTICS OF BIG DATA FOR THE INNOVATIVE MANAGEMENT

Abstract

The changes that have taken place in the economy of Ukraine in recent years as a result of the consistent impact of global macroeconomic, epidemiological and military factors of the current deep crisis have actualized for organizations, enterprises and corporations the urgent need to maximize their effectiveness, the key component of which is the innovative management of their complex projects. The primary scientific and practical results presented in the article regarding the specifics of the methodology and technologies of deep intellectual analysis and analytics of Big structured and semi-structured Data in innovative project management must be taken into account during crisis reengineering of the management systems of domestic private and public organizations, enterprises and corporations. Moreover, the obtained results are relevant and applicable for not only local organizations, enterprises and corporations, but for international on emerging markets in the context of future global and regional macroeconomic and possible epidemical crisis phenomena.