Processing fluency effects: Can the content and presentation of participant information sheets influence recruitment and participation for an antenatal intervention?

Manley, Andrew J.; Lavender, Tina; Smith, Debbie

doi:10.1016/j.pec.2014.11.005

Cited by 6 publications

(4 citation statements)

References 9 publications

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“…Dohle and Siegrist [32] found that easily pronounceable medications were perceived to be safer and have fewer side effects, and participants expressed greater willingness to buy them than medications that were difficult to pronounce. Thus, phonologically fluent words generate favorable evaluations [33]. …”

Section: Resultsmentioning

confidence: 99%

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Designing persuasive health materials using processing fluency: a literature review

et al. 2017

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BackgroundHealth materials to promote health behaviors should be readable and generate favorable evaluations of the message. Processing fluency (the subjective experience of ease with which people process information) has been increasingly studied over the past decade. In this review, we explore effects and instantiations of processing fluency and discuss the implications for designing effective health materials. We searched seven online databases using “processing fluency” as the key word. In addition, we gathered relevant publications using reference snowballing. We included published records that were written in English and applicable to the design of health materials.ResultsWe found 40 articles that were appropriate for inclusion. Various instantiations of fluency have a uniform effect on human judgment: fluently processed stimuli generate positive judgments (e.g., liking, confidence). Processing fluency is used to predict the effort needed for a given task; accordingly, it has an impact on willingness to undertake the task. Physical perceptual, lexical, syntactic, phonological, retrieval, and imagery fluency were found to be particularly relevant to the design of health materials.ConclusionsHealth-care professionals should consider the use of a perceptually fluent design, plain language, numeracy with an appropriate degree of precision, a limited number of key points, and concrete descriptions that make recipients imagine healthy behavior. Such fluently processed materials that are easy to read and understand have enhanced perspicuity and persuasiveness.

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Section: Resultsmentioning

confidence: 99%

“…As shown in the “Results” section, phonologically fluent (i.e., easy to pronounce) words generate favorable evaluations [31–33]. Furthermore, highly readable materials that are written with plain language generate more favorable evaluations, greater trust and stronger reactions [26–30].…”

Section: Discussionmentioning

confidence: 99%

Designing persuasive health materials using processing fluency: a literature review

et al. 2017

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“…For example, people perceive fluent stimuli as more likable (Laham, Koval, & Alter, 2012), true (Reber & Schwarz, 1999; Unkelbach, 2007), intelligent (Oppenheimer, 2006), beautiful (Graf & Landwehr, 2015), and tasty (Gmuer, Siegrist, & Dohle, 2015). In addition, fluency tends to have a predominantly positive influence on real-life behavior and high-involvement decisions: High fluency leads to more favorable stock performance (Alter & Oppenheimer, 2006), increases car sales (Landwehr, Labroo, & Herrmann, 2011), and influences recruitment and participation for health interventions (Manley, Lavender, & Smith, 2015).…”

Section: Effects Of Fluency On Evaluation and Behaviormentioning

confidence: 99%

The dark side of fluency: Fluent names increase drug dosing.

Dohle¹,

Montoya²

2017

Journal of Experimental Psychology: Applied

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Prior research has demonstrated that high processing fluency influences a wide range of evaluations and behaviors in a positive way. But can high processing fluency also lead to potentially hazardous medical behavior? In 2 controlled experiments, we demonstrate that increasing the fluency of pharmaceutical drug names increases drug dosage. Experiment 1 shows that drugs with fluent names are perceived as safer than those with disfluent names and this effect increases drug dosage for both synthetically produced and herbal drugs. Experiment 2 demonstrates that people chose a higher dosage for themselves and for a child if the drug bears a fluent (vs. disfluent) name. Using linear regression based mediation analysis, we investigated the underlying mechanisms for the effect of fluency on risk perception in more detail. Contrary to prior research, we find that affect, but not familiarity, mediates the fluency-risk link. Our findings suggest that a drug name's fluency is a powerful driver of dosing behavior. (PsycINFO Database Record

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“…7; 13]; and comparing font adjustments [e.g. 14 ]. However, in practical terms, some of these manipulations can be costly with respect to both finances and time, which may not be feasible for trials limited by funding restrictions.…”

Section: Introductionmentioning

confidence: 99%

Comparing the effects of a patient-designed-and-informed participant information leaflet in comparison with a standard, researcher-designed information leaflet on recruitment, retention and understanding: A study-within-a-trial

Dwyer

Joyce

Hynes

2022

Contemporary Clinical Trials Communications

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Processing fluency effects: Can the content and presentation of participant information sheets influence recruitment and participation for an antenatal intervention?

Abstract: Objective: To assess the extent to which the title and font of participant information sheets (PISs) can influence pregnant women's and trainee midwives' perceptions of an antenatal intervention. Methods

Cited by 6 publications

References 9 publications

Designing persuasive health materials using processing fluency: a literature review

Designing persuasive health materials using processing fluency: a literature review

The dark side of fluency: Fluent names increase drug dosing.

Comparing the effects of a patient-designed-and-informed participant information leaflet in comparison with a standard, researcher-designed information leaflet on recruitment, retention and understanding: A study-within-a-trial

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